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27257 - Photography and Visual Culture (1)

Academic Year 2020/2021

                
                        Docente:
                        Federica Muzzarelli
                    
                        Credits:
                        6
                    
                        SSD:
                        L-ART/03
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        In-person learning (entirely or partially)
                        
                            Campus:
                            Rimini
                        
                            Corso:
                            First cycle degree programme (L) in
                            Fashion Cultures and Techniques (cod. 8772)

                            Teaching resources on Virtuale

Learning outcomes

At the end of the course the student has historical and critical knowledge about the developments of visual arts and photography in the XX century; he is able to analyse and interpret the strategy of the world of the communication, especially for what is concerning Fashion system, in which photography plays a central role.

Course contents

Origins and Theoretical and cultural contest around the birth of Fashion Photography
Main authors and poetics of Fashion Photography
The principal fashion magazines - The construction of the photographic myth for the fashion icons
Memory, Voyeurism and Fiction between art and photography in fashion communication

A special topic will be dedicated on the relationship between fashion, photography and mugshot. This course, indeed, joins the SI Fest, the Festival of Photography (Savignano sul Rubicone).

Readings/Bibliography

C. Marra, Nelle ombre di un sogno. Storia e idee della fotografia di moda, Bruno Mondadori, Milano 2004
F. Muzzarelli, Moderne Icone di Moda. La costruzione fotografica del mito, Einaudi, Torino 2013.
. Muzzarelli, L'immagine del desiderio. Fotografia di moda tra arte e comunicazione, Bruno Mondadori, Milano 2009.

Teaching methods

Frontal lesson, reflection and comments about pictures and video

Assessment methods

Oral examination on bibliography.

The goal is to evaluate:

historical and theoretical knowledge about photography and its relationships with fashion system; about the origins of the fashion icon phenomenon; about memory, voyeurism and fiction in fashion communication.
recognition of the authors of some pictures from the bibliography
adoption of a specific language

Attended students could participate to Si Fest Project planning an exhibition project on the topic Mugshot. Fashion, Photography & Crime (max 10 slides and a brief text of 500 words).

Teaching tools

Ppt and video

Office hours

See the website of Federica Muzzarelli

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.