2nd Cycle Degree/2 year Master in Wellness Culture: Sport,  Health And Tourism

Degree programme

Programme type 2nd Cycle Degree/2 year Master
Academic Year 2018/2019
Code 9227
Degree Programme Class LM-47 - Sport and leisure management
Years in which the programme is being held 1st year, 2nd year
Type of access Open access with assessment of personal competencies
Place of teaching Rimini
Degree Programme Director Roberto Farnè
Language English

Programme profile

The Wellness Culture: Sport, Health andTourism second cycle degree programme aims to form high-profile professionalswith transversal competencies such as those involving areas connected with“life style” and personal psycho-physical wellness. A field of interventiondesigned to plan and manage events and activity programmes of public andprivate entities aiming to promote “Quality of life” and individual empowerment(focussing in particular on the young and the elderly). The fields ofintervention include mainly: physical, ludic and sports activities inrecreational and free-time contexts, promoting the culture of sports andpsycho-physical wellness and sports tourism. Employment opportunities forsecond cycle degree graduates may include educational, sports and culturalinstitutions, as well as entities tasked with maintaining and improving health.

During the first year, the programme isdesigned to provide students with essential scientific references to help themelaborate the meaning of “Wellness Culture” in its complexity and entirety.Such knowledge is essential to understand the scope of the fields ofintervention and the issues and project opportunities they provide, as well asthe responsibilities implied. The following stage of the programme is designedto direct students towards their “field of choice” providing them with specificplanning and intervention competencies, without losing sight of the overallview within the Wellness context. As a result, professionals will be able tospend their devising, planning and managing skills in a range of differentfields, all sharing a common objective: “Quality of life”. An objectivenaturally inclusive of interventions related to sport, and in general tophysical activity and health, education and protection and promotion of theenvironment.

Access to further study

It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master courses of second degree.

Career opportunities

Plannerand manager of activities that promote wellness and health culture

functionin a professional context:

Professionals promote and organiseactivities and events, either within public or private services and bodies, oras self-employed professionals, that have the objective of promotinginitiatives and events focussing on culture and good practices aimed toimproving the quality of life, individual and community wellness, andprevention in the health sector. To carry out their duties in a context definedby the presence of multiple parties/entities interested in specific fields ofaction within the wellness sector, professionals will have to collaborate, dependingon the projects and their beneficiaries, with responsible figures in thehealth, sports, culture and education sectors. Their role as coordinators ofspecific projects must be defined by the ability to improve the specificcompetencies of the “actors” involved and promote team work.


- taking on planning and coordinating roleswithin profit and non-profit organisations that operate in the sports andrecreational activity sectors, in daily life and during holidays;

- organising and managing events designedto promote the culture of sport in terms of sustainable economy and in synergywith different subjects across the territory;

- offering planning and consulting servicesto companies who provide tools, goods and services in the wellness, sports andphysical activity sectors, maintaining high hygiene standards;

- developing programmes and information andcommunication campaigns aimed at promoting the territory's resources in thevarious sectors connected with wellness, in a cultural and environmentalcontext;

- promoting, in collaboration withdifferent types of schools, educational activities and initiatives designed todevelop the culture of health, good life style, prevention, for youth sports,educational tourism and active citizenship.

During their working career, professionals,whether self-employed or employed by private or public companies, will have thechance to acquire further skills on two different levels. The first, aimedtowards specific intervention fields in connection with the promotion andmanagement of wellness and sports activities, by attending masters orpost-graduate programmes. The second, through internships, in Italy or abroad,within organizations or companies that develop high-level projects in thespecific fields of wellness and sports culture. However, it is desirable thatthe continuing education of our professionals should take place at aninternational level, also in consideration of the value that the Italian brandhas across the world in terms of “Quality of life”.

competenciesassociated to the function:

To carry out the above-mentioned duties,strongly defined by transversal competencies, requires a multidisciplinaryknowledge, which is provided by this second cycle degree programme. Themultidisciplinary characteristic must be seen as an epistemological element ofthe programme, complex but not “confusing”, designed to lead students, duringtheir second year, towards a more specific field, also thanks to thepossibility to refer to coherent groups of disciplines within the “Health andWellness” and "Sport and Leisure Culture” fields, and finally to thedissertation.

The programme is designed to cover theglobal and necessary educational aspect in order to direct students not towardsa specific and exclusive choice, but an inclusive one, which finds its positionand connection within the global vision of the programme. The idea of “actinglocally and thinking globally”, which is at the base of the concept ofsustainable development, is the inspiration of this second cycle degreeprogramme, considering that Wellness as we know it is founded on “sustainablewellness” (Wellbeing). As such, it is not an objectively circumscribableconcept, but it requires the ability of the future graduates to planinterventions and apply knowledge and competencies in a specific field(locally), but in conjunction with coordinated and co-responsible activitiesable to integrate potential and resources (globally).

With reference to the activities and dutiesthat second cycle graduates will have to take on, the competencies that theprogramme aims to develop are mainly on three levels:

a) ability to identify the needs (issues,deficiencies) linked to wellness and its promotion in certain territories;

b) ability to plan and manage sustainableinterventions, designed to promote the quality of life, with defined verifiableobjectives;

c) systematic vision of the topics andfields linked to wellness and ability to work as a team encouraging andbringing together different individuals and competencies.


Professionals will be able to work asself-employed or as employees of:

- Companies and organisations that producegoods and/or services for the health and wellness sectors;

- Sports companies;

- Local bodies, with competencies in thetourism and culture fields in connection with sports activities;

- Schools and training institutions;

- Companies operating in the communicationand information sector for the development of sports and personal wellnessculture;

- Companies operating in the tourism andsports tourism sectors.