Laurea Magistrale (Second cycle degree/Two year Master - 120 ECTS) in Public and Corporate Communication

Degree programme

Programme type Laurea Magistrale (Second cycle degree/Two year Master - 120 ECTS)
Academic Year 2018/2019
General policies and regulations D.M. 270
Code 8840
Degree Programme Class LM-59 - Advertising and communication for the public and private sectors
Years in which the programme is being held I and II Year
Teaching mode Traditional lecture (classroom-taught)
Admission typology Restricted access
Place of teaching Bologna
Degree Programme Director Saveria Capecchi
Teachers Teachers
Language Italian

Admission requirements and assessment of previously acquired knowledge/competences

To be able to profitably follow the 2ndCycle Degree Programme, students must possess the following knowledge:

- Theoretical and methodological knowledgeof political, legal, economic and social sciences;

- Knowledge of the English language tolevel B1;

- Knowledge of a second foreign language(to at least levelv A2), - French, Spanish, German, Russian, Arabic, Chinese orJapanese.

Applicants to the 2nd cycle degreeprogramme shall also have a prior degree, as follows:

- in all degree classes (ex D.M. 270/04, exD.M. 509/99, ex D.M. 508/99) or a degree from a previous system

- other suitable qualification obtainedabroad

and have at least 20 CFU in one or more ofthe following subject areas:

IUS/01/; IUS/09/; IUS/10; IUS/14; SECS-P/01;SECS-P/02; SECS-P/07; SECS-P/08; SECS-P/12; SPS/02; SPS/04; SPS/07; SPS/08;SPS/09, SPS/11; S-SECS-S/01; S-SECS-S/05

If the above degree certificate and/orcredits have not been obtained, admission to the 2nd Cycle Degree Programme issubject to a preliminary assessment by a Board to ascertain the required skillsand competencies through an interview.

The Board, appointed by the DegreeProgramme Board, will establish a calendar for theinterviews, which will be published on the University website.

If the Board considers the level of thecandidates' knowledge and skills to be satisfactory, they will be allowed toenrol in a test to assess their personal competencies and skills.

The methods and procedures will bepublished on the University portal.

Assessment of knowledge and language skills

Admission to the degree programme issubject to the assessment of knowledge and skills in the English language tolevel B1, through a test set by the Board.

Students holding one of the followingcorresponding language certifications may be exempted from sitting this exam:

1. total 6 CFU - also from laboratory work- in one of the following subject areas L-LIN/11 or L-LIN/12 (or alternativelyan B1 exam passed at a University Linguistic Centre, or an internationalEnglish language certificate such as TOEFL (pbt 457-503 cbt 137-177, lbt 47-63), IELTS 4, IESOLAchiever, Trinity College of London ISE I, VBT B1, EDEXCEL 2 Intermediate,TOEIC (list. And reading 275, speaking and writing 120) Preliminary EnglishTest (PET), BEC preliminary or equivalent;

or they must be in one of the followingsituations:

- Having spent a period studying abroad(Erasmus, Overseas or equivalent) in an English-speaking university;

- Having performed an internship of atleast 3 months in an English-speaking country;

- Holding a degree from an English-speakinguniversity;

- Holding a qualification deliveredentirely in the English language;

- be a mother-tongue English candidate;

- Having passed a test set by theAdmissions Board.

2. Total 3 CFU, also in laboratoryactivities, in one or more of the following subjects: L-LIN/04, L-LIN/06,L-LIN/07, L-LIN/14, L-LIN/21, L-OR/12, L-OR/21, L-OR/22 (or alternatively an A2qualification or similar international certificate in one of the followinglanguages: French, Spanish, German, Russian, Arabic, Chinese, Japanese) (exafor French, at least one of the following: DELF B1, CEFP2, (Alliance Francaise,Chambre de Commerce), WBT B1; for Spanish: DELE Nivel inicial, WBT B1;

3. For German, at least one of the following:Zertikikat Deutsch ZD (Goethe Institut and OESD), WBT B1 Zertifikat Deutsch;

or they must be in one of the followingsituations:

- Having spent a period studying abroad(Erasmus, Overseas or equivalent) at a university teaching in one of the aforementionedforeign languages;

- Having performed an internship of atleast 3 months in a country using the aforementioned foreign language;

- Holding a degree from a university usingone of the aforementioned foreign languages;

- Holding a qualification deliveredentirely in the referred foreign language;

- Be a mother-tongue speaker of thereferred foreign language;

- Having passed a test set by theAdmissions Board. Assessment of personal competencies and skills

Admission to the 2nd Cycle Degree Programmeis subject to the possession of the prescribed curricular requirements and tothe passing of a test to assess personal competencies and skills, by examiningthe candidates' qualifications, curriculum and motivations, with an interviewwhere required.

The Board, appointed by the DegreeProgramme Board, will establish a calendar for the interviews, which will bepublished on the University website.

The methods and procedures will bepublished on the University portal.

A special Admissions session may be heldfor international students, with a Board appointed to assess the candidates'personal competencies and skills; this session will be compatible with theschedule established in the call for applications for study grants (whichindicatively expires in May).

International students who pass theabove-mentioned assessment are exempted from the following assessment of theirpersonal competencies and skills required for other students.

Programme profile

The 2nd cycle degree programme in Publicand Corporate Communication aims to be a tool for critical development, able tohone methodological sensitivity that offers students a multidisciplinary visionand helping them to analyse each specific situation, identifying flexiblecommunication plans.

For this purpose it includes:

a) learning activities to develop thetheoretical and methodological research and study skills needed to form anaware understanding of communication tasks, also promoting studies abroadthrough specific exchange programmes;


b) other learning activities to developpractical skills, also through special agreements in place with companies andpublic bodies.

c) In year 2, the learning activities coverboth study and work experience reserved for a selected number of students,which may involve the coordinated organisation of two classroom course units,at least one of which in the first semester, and in the second semesterpossibly another course and classroom work coordinated alternately with aperiod of continuous internship (or other practical training activitiesundertaken in cooperation with external bodies and businesses), based onspecific projects which also guide students towards the labour market, offeringmaterial for study for the final examination. The choice is made at the startof the year, with a minimum number of 20 students, selected on a yearly basisaccording to the specific projects the Degree Programme is able to run incollaboration with external bodies and businesses. The student selectionmethods are defined by the Degree Programme Board and are based on objectivecriteria linked to the students' curriculum and subjective comparative criteriaapplied to the students' CV and the requested profile for the internship.

Curricular internships are in any caseencouraged for all students in order to prepare for the final examination,through agreements made with bodies and businesses in Italy and abroad.

The skills developed during this 2nd cycledegree programme underline the theoretical and methodological contributions tocommunication studies which come from a vast and multidisciplinary field ofsocial, political, economic and legal sciences.

Access to further study

It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master universitario di secondo livello.

Career opportunities

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