2nd Cycle Degree/2 year Master in Public and Corporate Communication

Degree programme

Programme type 2nd Cycle Degree/2 year Master
Academic Year 2018/2019
Code 8840
Degree Programme Class LM-59 - Advertising and communication for the public and private sectors
Years in which the programme is being held I and II Year
Type of access Restricted access
Place of teaching Bologna
Degree Programme Director Saveria Capecchi
Language Italian

Programme profile

The 2nd cycle degree programme in Publicand Corporate Communication aims to be a tool for critical development, able tohone methodological sensitivity that offers students a multidisciplinary visionand helping them to analyse each specific situation, identifying flexiblecommunication plans.

For this purpose it includes:

a) learning activities to develop thetheoretical and methodological research and study skills needed to form anaware understanding of communication tasks, also promoting studies abroadthrough specific exchange programmes;


b) other learning activities to developpractical skills, also through special agreements in place with companies andpublic bodies.

c) In year 2, the learning activities coverboth study and work experience reserved for a selected number of students,which may involve the coordinated organisation of two classroom course units,at least one of which in the first semester, and in the second semesterpossibly another course and classroom work coordinated alternately with aperiod of continuous internship (or other practical training activitiesundertaken in cooperation with external bodies and businesses), based onspecific projects which also guide students towards the labour market, offeringmaterial for study for the final examination. The choice is made at the startof the year, with a minimum number of 20 students, selected on a yearly basisaccording to the specific projects the Degree Programme is able to run incollaboration with external bodies and businesses. The student selectionmethods are defined by the Degree Programme Board and are based on objectivecriteria linked to the students' curriculum and subjective comparative criteriaapplied to the students' CV and the requested profile for the internship.

Curricular internships are in any caseencouraged for all students in order to prepare for the final examination,through agreements made with bodies and businesses in Italy and abroad.

The skills developed during this 2nd cycledegree programme underline the theoretical and methodological contributions tocommunication studies which come from a vast and multidisciplinary field ofsocial, political, economic and legal sciences.

Access to further study

It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master universitario di secondo livello.

Career opportunities

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