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1st Cycle Degree/Bachelor in Marketing and Economics of the agro-industrial system

Degree programme

Programme type 1st Cycle Degree/Bachelor
Academic Year 2018/2019
Code 8526
Degree Programme Class L-25 - Agriculture and Forestry
Years in which the programme is being held I,II,III
Type of access Restricted access
Place of teaching Bologna
Degree Programme Director Roberta Spadoni
Language Italian

Programme profile

This degree program provides knowledge and in-depth competences in the innovative field of marketing and business management in the farming and agribusiness sector. It follows a supply-chain approach, aiming to enhance the economic, social and environmental quality and sustainability of agricultural production.

The programme allows students to apply the typical technical knowledge of the primary sector to the referred socio-economic context. It provides the competences needed to investigate and analyse the political and economic dynamics underlying national and international markets in the primary and agribusiness sectors. It provides the skills required to manage businesses and define planning strategies that are consistent with company missions and the dynamics of consumer behaviour. This knowledge allows graduates to:

- Understand and apply modern production techniques to key farming and agro-industrial activities;

- Understand and use diagnostic tools applied to key adversities affecting farm products and processed goods;

- Be familiar with the main quality analysis tools applied to agro-industrial productions;

- Apply investigation methods and participate in research and experimentation, using the acquired knowledge to solve a range of regulatory, organisational, managerial and commercial problems affecting farming and agro-industrial businesses;

- Interpret the market dynamics of agro-industrial products both nationally and internationally;

- Use a marketing management approach, respecting the specific nature of the agri-food sector;

- Examine the structure and organisation of various agro-industrial supply chains;

- Work as professional consultants providing technical assistance in the farming and agro-industrial field, particularly in management, sales and quality enhancement.


Expected learning outcomes

This content is not currently available.

Access to further study

It gives access to second cycle studies (laurea specialistica/magistrale) and master universitario di primo livello.


Career opportunities

This content is not currently available.