1st Cycle Degree/Bachelor in Management and Marketing

Degree programme

Programme type 1st Cycle Degree/Bachelor
Academic Year 2018/2019
Code 8406
Degree Programme Class L-18 - Business administration
Years in which the programme is being held

1°, 2° and 3° year

Type of access Restricted access
Place of teaching Bologna
Degree Programme Director Sabrina Gigli
Language Italian

Programme profile

The degree programme in Management and Marketing sets out to provide graduates with know-how in business management, particularly referring to the decision-making processes in businesses, and who are able to work in company management and consumer behaviour analysis.

The programme therefore aims to provide students with knowledge of all company functions, studying in-depth the issues of marketing and sales and acquiring a command of the tools required to:

i) analyse the managerial mechanisms governing various company functions;

ii) assess the economic and financial conditions of the company;

iii) identify and use quantitative tools to manage current customers and attract new ones;

iv) analyse the consistency of decisions taken in single business areas in relation to the overall company strategy;

v) develop a systematic and rational method of analysing the management issues of the company. For this purpose, the study programme is structured to:

- provide the required business skills through course units in business economics, company management, organisation and finance;

- study the quantitative methods allowing students to develop the skills required to analyse and analytically solve managerial problems, specifically in the field of consumer behaviour analysis;

- further study one of the following fields: marketing, management control, the economic implications of various production processes.

The curriculum is therefore characterised by a strong presence of business course units, in particular in the following subject areas: Business Economics, Economics and Business Management, Business Finance, Business Organisation, Economics of Financial Intermediaries. The programme also has a strong focus on mathematical, statistical and econometric areas, in particular in the following subject areas: Mathematical Methods for Economics and Actuarial and Financial Sciences, Statistics, Economic Statistics, Econometrics, therefore offering a different curriculum compared to other 1st cycle business programmes.

The programme is completed by solid basic knowledge of the operation of the economic and legal system in which businesses operate, also including the possibility for up to 3 different types of internship: a standard curricular internship, Erasmus-placement and a post-graduate internship.

Access to further study

It gives access to second cycle studies (laurea magistrale) and fisrt cycle master.

Career opportunities

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