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B0124 - DATI, STRATEGIE E COMUNICAZIONE POLITICA

Academic Year 2022/2023

                
                        Docente:
                        Lorenzo Pregliasco
                    
                        Credits:
                        4
                    
                        Language:
                        Italian
                    
                        Teaching Mode:
                        Traditional lectures
                        
                            Campus:
                            Bologna
                        
                            Corso:
                            Second cycle degree programme (LM) in
                            Media, Public and Corporate Communication (cod. 5703)

                                Also valid for
                                
                                    Campus of Forli

                                    Second cycle degree programme (LM) in
                                    
                                        Mass media and politics (cod. 8051)
                                    
                            Teaching resources on Virtuale

Course contents

The seminar focuses on the development of political communication and advocacy campaigns. We will look at how quantitative research and data (polls, surveys, vote analysis) and qualitative research (focus groups, in depth interviews) can shape data-driven strategies.

We will examine case studies coming from Italian and international election campaigns.

Readings/Bibliography

Required: study of slides and additional materials shared by the lecturer.

Recommended:

Giovanni Diamanti, I segreti dell'urna. Storie, strategie e passi falsi delle campagne elettorali, UTET
Il candidato vincente. Le campagne elettorali che hanno cambiato il mondo, a cura di Giovanni Diamanti e YouTrend, UTET
David Plouffe, The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory
Deborah Mattinson, Beyond the Red Wall: Why Labour Lost, How the Conservatives Won and What Will Happen Next?
Joe Napolitan, The Election Game and How to Win It
Paul Begala, James Carville, Buck up, Suck up and Come Back When You Foul Up: 12 Winning Secrets from the War Room
Alex Crowley, Victory in London. The Inside Story of the Boris Campaign
Mark Pack, Edward Maxfield, 101 Ways to Win an Election
Paolo Natale, Il sondaggio
Mauro Barisione, Renato Mannheimer, I sondaggi
Nando Pagnoncelli, Opinioni in percentuale. I sondaggi tra politica e informazione

Teaching methods

Lectures, workshops, group simulations aimed to design a data-driven communication campaign strategy.

Assessment methods

A final project, detailing a data-driven communication campaign strategy, will be prepared by small groups and discussed in the final part of the seminar.

Teaching tools

Presentations, audio-video materials, group work

Office hours

See the website of Lorenzo Pregliasco