Course Unit Page
-
Teacher Lorenzo Pregliasco
-
Credits 4
-
Teaching Mode Traditional lectures
-
Language Italian
-
Campus of Bologna
-
Degree Programme Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)
Also valid for Campus of Forli
Second cycle degree programme (LM) in Mass media and politics (cod. 8051) -
Course Timetable from Mar 21, 2023 to May 04, 2023
Academic Year 2022/2023
Course contents
The seminar focuses on the development of political communication and advocacy campaigns. We will look at how quantitative research and data (polls, surveys, vote analysis) and qualitative research (focus groups, in depth interviews) can shape data-driven strategies.
We will examine case studies coming from Italian and international election campaigns.
Readings/Bibliography
Required: study of slides and additional materials shared by the lecturer.
Recommended:
- Giovanni Diamanti, I segreti dell'urna. Storie, strategie e passi falsi delle campagne elettorali, UTET
- Il candidato vincente. Le campagne elettorali che hanno cambiato il mondo, a cura di Giovanni Diamanti e YouTrend, UTET
- David Plouffe, The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory
- Deborah Mattinson, Beyond the Red Wall: Why Labour Lost, How the Conservatives Won and What Will Happen Next?
- Joe Napolitan, The Election Game and How to Win It
- Paul Begala, James Carville, Buck up, Suck up and Come Back When You Foul Up: 12 Winning Secrets from the War Room
- Alex Crowley, Victory in London. The Inside Story of the Boris Campaign
- Mark Pack, Edward Maxfield, 101 Ways to Win an Election
- Paolo Natale, Il sondaggio
- Mauro Barisione, Renato Mannheimer, I sondaggi
- Nando Pagnoncelli, Opinioni in percentuale. I sondaggi tra politica e informazione
Teaching methods
Lectures, workshops, group simulations aimed to design a data-driven communication campaign strategy.
Assessment methods
A final project, detailing a data-driven communication campaign strategy, will be prepared by small groups and discussed in the final part of the seminar.
Teaching tools
Presentations, audio-video materials, group work
Office hours
See the website of Lorenzo Pregliasco