67742 - Seminars

Course Unit Page

Academic Year 2022/2023

Learning outcomes

Learning Outcomes: Al the end of the seminars the student is able to identify and evaluate the main topics of current research in the tourism field, and to deepen the analysis through brief essays.

Course contents

In 2022/23 a series of Seminars, of variable length, will be organized in the first semester (between September and December 2022). Students should attend AT LEAST 15 hours of seminars. Attendance will be checked through identification and signature. Some of the seminars might be offered in online mode.

The programme:

1. Tuesday 13 September, 9-13 (Campus of Rimini, Alberti 10): The Challenge of Green Transition for Tourism and the Economy. Mini-conference organized during the Welcome Days for newly enrolled students and open to second-year students.


Valentina Ridolfi (Rimini Strategic Plan Agency): Green Transition of Tourism Destinations, the case of Rimini

Annalisa Spalazzi (Gran Sasso Research Institute): Co-creation for Policy to Enable Sustainability Transition

Giovanni Marin (University of Urbino): The economic effects and consequences of environmental policies

Eric Ponthieu (European Economic and Social Committee): The European Union's Efforts towards the 2030 Sustainable Development Strategy. 

Please, be aware that, although this conference is taking place before the official start of the semester, its attendance will be recognised for the seminars series. The conference will be in presence only.


2. Wednesday 28 September, 10.00-12.00 (online only - this is the link to the seminar)Davide Cannata (free-lance consultant): Experience economy applications in the tourism industry.


3. Monday, 3 October, 10.00-12.00 (Alberti 1): Maria Santana Gallego (University of Balearic Islands, Spain): Gravity models for tourism demand modeling: Empirical review and outlook


4. Monday, 17 October, 10.00-12.00 (Alberti 1): Andrea Saayman (North-West University, South Africa) Tourism and poverty in less developed countries: Testing price perceptions and money illusion in informal markets


5. Monday, 7 November, 10.00-12.00 (online only - this is the link to the seminar: Francesca LaPolla (TripAdvisor): Ota and job hunting in the online travel industry


6. Tuesday 15 November, 10.00-12.00 (Aula Angherà 3): Alessandra Segantin (Patagonitana): Lost in formation. What does it take to be a mountain leader?


7. Monday, 21 November, 10.00-12.00 (Aula Angherà 3): Marco Zavatta (Diemme Hospitality Group): The truth beyond OTAs and online price distribution


8. Friday, 25 November, 15.00-17.00 (online only - this is the link to the seminar): Giacomo Del Chiappa (University of Sassari, Italy): Online Review Management


9. Monday, 28 November, 10.00-12.00 (Aula Angherà 3): Raffaele Scuderi (Kore University, Italy): The use of big data generated by destination cards. An agenda for the applied economist and some applications


10. 28 November, 13-19 (Aula Alberti 1); 29 November, 9-12 (Aula Alberti 3), 13-16 (Aula Alberti 6); 12 December, 9-12 (Aula Alberti 7): Workshop: Behavioral Sciences for Tourism Sustainability.


- The social, environmental, and economic sustainability of tourism. Overtourism and its effects. Sustainable tourism-related challenges.
- Managing tourism flows to limit the impact of overtourism: current strategies and techniques.
- The behavioral approach: bounded rationality, dual process theory, prospect theory, heuristics, and biases.
- Influencing tourist behavior through nudges

Detailed contents:
Challenges of tourism development
Sustainability and tourism
Overtourism and its effects
Current strategies for sustainable tourism management
The behavioral approach: judgment, decision, and the rational axioms
The behavioral approach: dual-process theories
The behavioral approach: prospect theory
The behavioral approach: heuristics, biases, nudges
Developing nudges to influence tourist behavior towards sustainability
Building the nudge capacity in tourism organizations
Project work

Speakers: Lorenzo Zirulia (University of Milan); with the participation of M. Letizia Guerra, Laura Vici, Francesco Barbini


Additional material suggested by the speakers will be uploaded in virtuale.unibo.it

Teaching methods

Seminars given by invited speakers, with discussion.

Assessment methods

Students must attend AT LEAST 15 hours of seminars out of the offered programme. To attain the 3 ECTS students have two possibilities:

  1. They can write a short essay (between 3,000 and 5,000 words long) on one of the topics covered in the seminars. Students have to independently find sources and reference material to prepare the essay, which will be uploaded on the seminars page in virtuale.unibo.it before January 8th 2023, at 23:59.
  2. Alternatively, for those students attending 12 hours of the Workshop: "Behavioral Sciences for Tourism Sustainability", there is the possibility to give a final presentation, on December 12, with Prof. Zirulia. In this case, no essay is due.

Students attending only 6 hours of the Workshop "Behavioral Sciences for Tourism Sustainability" can have those 6 hours recognized anyway in the total number of hours, and write a short essay according to point 1 above.

Evaluation will be on a PASS / FAIL basis.



Teaching tools

Seminars given by invited speakers, with discussion.

Office hours

See the website of Paolo Figini