TOOLS AND TECHNIQUES FOR BUSINESS DEVELOPMENT LABORATORY 2021/2022

Academic Year 2021/2022

Learning outcomes

The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.

Course contents

MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT

Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods

Software and tools:
– Project management: Trello, Basecamp, Asana, Notion
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi

Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors

MODULE 2: TEAM BUILDING
– Team Life Cycle for Team Building
– Team Effectiveness
– Team Performance

Readings/Bibliography

Lean Startup - Eric Ries

Disciplined Entrepreneurship - Bill Aulet

Running Lean - Ash Maurya

Videos and blog articles will be provided during the classes

Assessment methods

Group work

individual work and class participation

Final presentation

Office hours

See the website of Gilberto Cavallina

97427 - TOOLS AND TECHNIQUES FOR BUSINESS DEVELOPMENT LABORATORY

Course Unit Page

SDGs