- Docente: Gilberto Cavallina
- Credits: 4
- Language: English
- Moduli: Gilberto Cavallina (Modulo 1) Gilberto Cavallina (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Business Administration (cod. 0897)
Learning outcomes
The course is organized into three highly interactive modules designed to teach students how to address business communication challenges and develop crucial skills to effectively navigate the workplace environment. These include (but are not limited to) such skills as: team building, public speaking, management of team dynamics, professional business writing.
Course contents
MODULE 1: NEW TOOLS FOR BUSINESS DEVELOPENT
Tecniques for new business development:
– Hypothesis and assumptions creation
– Validation principles and examples
– Lean startup methods
Software and tools:
– Project management: Trello, Basecamp, Asana, Notion
– Communication: Slack, Mailchimp
– Advertising: Facebook ads
– Analyze: Hotjar, Facebook insight
– Design: Balsamiq, Sketch
– Present: PowerPoint, Prezi
Presentations for business development:
– Types of presentations
– The core idea and the elements of a presentation
– Steps to create an effective presentation
– How to get better at presenting
– How to succeed in a Q&A session
– Startup pitching to investors
MODULE 2: TEAM BUILDING
– Team Life Cycle for Team Building
– Team Effectiveness
– Team Performance
Readings/Bibliography
Lean Startup - Eric Ries
Disciplined Entrepreneurship - Bill Aulet
Running Lean - Ash Maurya
Videos and blog articles will be provided during the classes
Assessment methods
Group work
individual work and class participation
Final presentation
Office hours
See the website of Gilberto Cavallina
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.