96660 - ADVANCED RUSSIAN

Course Unit Page

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Gender equality Partnerships for the goals

Academic Year 2021/2022

Learning outcomes

The student knows the basic features (terms, concepts and methods) needed for the study of the structure, functions and textual organization of the Russian language; s/he knows the techniques required for information mining, drafting, editing and revising texts; s/he is able to understand, analyze and coherently produce complex written texts (but also oral speeches) belonging to various specialized text types and genres.

Course contents

1. MODERN MEDIA LANGUAGE

The journalism language and the norms of the Russian literary language: the concept of the linguistic and stylistic norms, the journalistic-advertising style along with its relationship with the language of the media.

2. ONGOING PROCESSES IN THE MODERN RUSSIAN LANGUAGE AND THEIR REFLECTION IN MULTIMEDIA TEXTS

Russian language changes in the modern era, linguistic loans in modern Russian and the media language subjectivity.

3. AUTHOR AND RECIPIENT IN THE MODERN MEDIA

Communications key players: "the author - the recipient" in the modern mass media, the linguistic styles, the dialogue as a constructive principle of the multimedia text, the lexical content of the multimedia text.

4. THE RHETORICAL MODE OF MEDIA TEXTS. LINGUISTIC AND CONVERSATIONAL PERSUASION TECHNIQUES

Author's strategy to persuade the recipient in the media textsLogical argument in a multimedia persuasive conversation, Psychological reasoning, argumentative mistakes in the persuasive speech.

5. MANIPULATIVE STRATEGIES IN THE MEDIA TEXTS. LANGUAGE AND SPEECH MANIPULATION TECHNIQUES

6. THE ORGANIZATION OF SPEECH IN THE MODULAR ADVERTISING TEXT. MANIPULATIVE TECHNIQUES IN ADVERTISING

7. LINGUISTIC TECHNIQUES AND TRICKS IN ADVERTISING AND MULTIMEDIA TEXTS. LINGUISTIC GAMES. TECHNIQUES OF GRAPHIC EXPRESSION USED IN ADVERTISING AND MULTIMEDIA TEXTS.

8. QUOTATION AND USE OF "PRECEDING TEXTS" IN MEDIA AND ADVERTISING TEXTS

(types of "прецедентные тексты", their transformation in advertising and in the media language, Russian sources of citations of the XX-XXI century and its lexicographic description)

9. TYPICAL MISTAKES IN THE LANGUAGE OF ADVERTISING AND MEDIA

Typical errors in pronunciation and spelling, Typical lexical errors, Typical morphological and syntax errors

10. Media attack. "Black PR" Discursive aggression as one of the main manipulative tactics in the modern mass media, Verbal crimes in the mass media, Legal linguistic expertise, forms of speech aggressiveness.

Readings/Bibliography

- Materials provided by the teacher during the course;

- Krongauz М.A. Russkij jazyk na grani nervnogo sryva. Corpus, 2017. ISBN: 978-5-17-100624-2;

- Gruzova E. Aspetti di lingua russa. Lessicografia, fraseologia e linguaggio giornalistico. Aracne Ed., 2007. ISBN: 978-88-548-1181-2;

- Rozental D.E. Spravochnik po russkomu jazyku. Prakticheskaja stilistika. "ONIKS 21 vek": Mir i obrazovanie, Mosca, 2001. ISBN: 5-329- 00322-9.

Teaching methods

Lessons take place mainly in workshop-like mode, but also in lecture mode.

During the lectures, the basic theoretical elements will be introduced.

The practical exercises will be done either by small groups in the classroom or individually at home.

Assessment methods

During the course, students will submit a paper/essay (authored individually or in collaboration) on a topic of their choice. Students are also required to give an oral presentation based on this paper.

The final examination includes:

a) a written and structured comment on an article;

b) a brief oral synopsis of one of the topics discussed during the course.

The final mark is the average of the two results the student has obtained.

Grading Scale

30-30L: The candidate possesses an in-depth knowledge of the topic, an outstanding ability to apply theoretical concepts, a high level of argumentative clarity, as well as excellent analytical skills, and a well-developed ability to synthesize and establish interdisciplinary connections.

27–29: The candidate possesses an in-depth knowledge of the topic, a sound ability to apply theoretical concepts, good analytical skills, clear argumentative clarity and an ability to synthesize.

24-26: The candidate possesses a fair knowledge of the topic, a reasonable ability to apply theoretical concepts correctly and present ideas clearly.

21-23: The candidate possesses an adequate, but not in-depth, knowledge of the topic, a partial ability to apply theoretical concepts, and acceptable presentation skills.

18-20: The candidate possesses a barely adequate and only superficial knowledge of topic, limited presentation skills, and only an inconsistent ability to apply theoretical concepts.

< 18 Fail: The candidate possesses an inadequate knowledge of the topic, makes significant errors in applying theoretical concepts, and shows weak presentation skills.

Teaching tools

Computer, beamer and internet connection, corpora.

The course will be managed on the IOL content management system of the University. Students are expected to enrol.

Office hours

See the website of Anna Shkapa