12527 - Business Strategies

Course Unit Page

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

No poverty Decent work and economic growth Industry, innovation and infrastructure

Academic Year 2021/2022

Learning outcomes

At the end of the course, the student has the knowledge of concepts, and is familiar with the techniques, related to the strategic management. In particular , the student is able: - to use the appropriate conceptual tools, available to managers, to analyze industries and to operate in the markets; - to apply theories and tools useful to understand how to manage companies across different industries, - to understand and support the strategic decision making both for business strategy and corporate strategy.

Course contents

Module 1: Introduction to Management (Proff. Paola Giuri - Umberto lago)

  • The value concept
  • Goals, values and performances
  • Market, strategic positioning and consumer behaviour
  • Concentration of market shares  

Module 2: Business Strategy (Prof. Paola Giuri)

  • Strategy and its meanings
  • Business Definition
  • Firm strategy and the role of external factors
  • Firm strategy and the role of internal factors
  • Value proposition and sources of competitive advantage

Module 3: Corporate Strategy (Prof. Umberto Lago)

  • The industry life cycle
  • Corporate strategy
  • Vertical integration and the scope of the firm
  • Diversification strategy and the management of the multibusiness corporation
  • Current trends in strategic management

Readings/Bibliography

Module 1:

Robert M. Grant. Contemporary Strategy Analysis 7th Edition - L'analisi strategica per le decisioni aziendali Il Mulino 2020 (VI Italian ed.). Ch. 2.

Slides of the lectures and other materials uploaded on Virtuale.

Modules 2 and 3:
Robert M. Grant. Contemporary Strategy Analysis 7th Edition - L'analisi strategica per le decisioni aziendali Il Mulino 2020 (VI Italian ed.). (excluding the following chapters:2, 6, 9, 11).

Slides of the lectures and other materials uploaded on Virtuale.

Teaching methods

  • Lectures on the topics included in the syllabus
  • Deployment of business cases in order to apply the concepts and tools of the theoretical lectures
  • Guest lectures (organized as seminars) on behalf of practitioners
  • Exercises to apply tools (e.g. concentration indexes)

Assessment methods

For students enrolled at the second year, the exam will cover topics included in modules 1-2-3.

For students enrolled at the third year and beyond, the exam will cover topics included in modules 1-2-3.

There are no differences for Erasmus students.

For the exam in presence: written exam with multiple choices.

For online exams: oral exam on MS Teams.

It is possible to refuse the grade of the exam more than once.

Te grade will be assigned according to the following scale:

• <18              insufficient
• 18-23           sufficient
• 24-27           good
• 28-30           very good
• 30 with laude excellent

Teaching tools

We will use the following tools:

  • Case studies
  • Lecture slides
  • Mentimeter
  • electronic spreadsheets (xls)
  • Openboard

In case of online lectures:

  • Microsoft Teams

Office hours

See the website of Paola Giuri

See the website of Umberto Lago