11661 - Theory and Techniques of New Media (1)

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education

Academic Year 2021/2022

Learning outcomes

At the end of the course, the student: - understands the theoretical implications and the main historical evolutions of digital media; - achieves a basic knowledge of both the contemporary media scenario, crossed by the phenomena of digitization and convergence, and the developments in network communication, online and mobile, at a global and national level; - interprets the constant connections and interactions between technologies, communication potentials, cultural forms, social discourses and consumer practices; - applies the theoretical, methodological and technical skills learned to the analysis of individual digital contents and services; - adopts a layered and complex gaze on everyday objects with a strong cultural, social, economic, relational impact.

Course contents

The course aims to provide an introduction, in a historical and theoretical key, to digital media. In particular, on the impact of digitization processes on the media system, relating technology, industrial logic and socio-cultural practices.

In the first part of the course, key words and basic concepts related to digital media will be introduced:

the network infrastructure, collaborative media, from free software to peer-to-peer, Internet and World Wide Web, redefinition of communication and media forms in the digital environment, copyright, copyleft, open source, piracy and remix culture, cultural convergence and practices of active audiences

The second part of the course will focus on the new rules of media production and distribution, a complex system in which a leading role is entrusted to data management.


A. Ardvisson, A. Delfanti, Introduzione ai media digitali, Il Mulino, Bologna 2016.

M. D. Smith, R. Telang, Streaming, Sharing, Stealing. I big data e il futuro dell’intrattenimento, Minimum Fax, Roma 2019

Teaching methods

The course will be held in mixed mode: face-to-face for those who book through the app Present, while those who want to follow remotely can do so through the Teams platform.

Assessment methods

The exam will consist of a written test with 31 multiple-choice questions and aims to assess the achievement of knowledge relating to the topics covered in class and in the bibliography. 1 point will be awarded for each positive answer, 0 points for each incorrect answer. The final grade will result from the sum of the total points.

Teaching tools

The study and in-depth material relating to each lesson will be uploaded to the special teaching support platform, Virtuale.unibo.it.

Office hours

See the website of Piero Di Domenico