70113 - Marketing

Learning outcomes

The purpose of this Course is to provide students with fondamental concept of the discipline. The marketing tools will be illustrated both fron a strategic and operative perspective.

Course contents

1. Sport Marketing and management

2. Consumer marketing

3. Sport products

• Service marketing
  
• Pricing sport services
  
• Communication
• Distribution

Readings/Bibliography

Sergio Cherubini (2015)
Marketing e management dello sport
FRANCOANGELI

Teaching methods

Lecture and seminars

Foreign students can ask the teacher for texts in English.

Assessment methods

Written exam or Online Written exam

The exam can be taken in two alternative ways:

1) By two partial exams*

Compulsory written exams (group work and multiple choice test), weighting 50% each.

2) By total exams*

Compulsory written exam (open-ended questions).

 

Foreign students can ask the teacher for texts in English.

 

ATTENTION: The assessment method is confirmed also in case of blended and on line teaching due to the Covid-19 emergency, but in these cases the written exam will be submitted on line, using EOL and Zoom. Furthermore, oral exams will be held on Teams or, if explicitly requested, in presence. Look regularly for new announcements on this topic on Virtuale.

Graduation grid of marks:

- 18-23: sufficient preparation and ability to analyze but relating to a limited number of topics covered in the course, use of an overall correct language;
- 24-27: technically adequate preparation but with some limits with respect to the topics covered, good operational skills, even if not particularly articulated, expressed in correct language;
- 28-30: very good knowledge of a large number of topics covered in the course, good operational and critical skills, high-level usage of specific terminology;
- 30L: excellent and very in-depth and exhaustive knowledge of the topics covered in the course, critical analysis and connection skills, very high-level usage of specific terminology.

Teaching tools

The lessons and case studies will be carried out in support of the text and through the use of slides.

Office hours

See the website of Hermann Graziano