76566 - New Cultural Tourism Products

Learning outcomes

The student shall have a deep knowledge of the relationship between cultural heritage, tourism and the Sustainable Development Goals (SDGs) as well as the ability to design cultural tourist products. The evolution of heritage concept, the emerging of new kinds of cultural and urban tourism and the strategies adopted in different destinations during the 20th century will be analysed in order to make student familiar with the concepts of Interpretation, Edutainments, Sustainability and Networking. At the end of the course, the student should develop skills in designing sustainable new cultural products based on material and immaterial heritage as well as on industrial brands or agricoltural specializations.

Course contents

This is a joint course given by prof. Patrizia Battilani and prof. Alessia Mariotti and  includes both classroom lectures and fieldworks

The first group of lectures will be given by Patrizia Battilani and will cover the following topics

1 - Soft and functional innovation in tourism

2 - The relationship between heritage and cultural tourism

3- Tourist products in the age of mass tourism

4 - Tourist products in the age of postmodern tourism

5. The deindustrialization and the invention of new urban tourist destinations

6- The re-design of traditional tourist destination through cultural investment

7- Sustainability in cultural tourism

8. Fieldwork on tourism and peripheries revitalizatio

"Cultural heritage at the edge (CUTE):  Stakes and opportunities of cultural heritage revitalization in European urban fringes"

 

 

 

The second group of lectures will be given by Alessia Mariotti. You can find the contents in her web page

The fieldwork could include a visit to a tourist destination and  the meeting with the stakeholders. Then on the basis of the collected information and classroom lectures, students will prepare a project aimed for the development of new cultural tourism products for the selected destination.

 

Readings/Bibliography

The reading list will be made available at the beginning of the course

Teaching methods

Both traditional lectures and fieldworks are included.

The fieldwork could include a visit to a tourist destination and the meeting with the stakeholders. Then on the basis of the collected information and classroom lectures, students will prepare a project aimed for the development of new cultural tourism products for the selected destination.

Assessment methods

The exam is aimed at evaluating the skills and the critical abilities developed by the students as regards to:  interpretation of cultural heritage and its use in tourism; the evaluation of the relationship between tourism and heritage;  tourism feasibility study for cultural product and ability to communicate the main results in a report.

The exam for the lecture given by Prof. Battilani is composed of 3 open questions (10 points for each question). 

The exam will be based on assigned readings you can find in the previous box and the power point presentations.

The exam will be based on assigned readings you can find in the previous box and the power point presentations.

In case online exams will be envisaged by the University of Bologna, the structure of the written exam is the same. The exam will be run through Zoom and Exams Online (EOL). Detailed instructions on how to manage and hand in the online exam are available on the course page on the VIRTUALE platform.

The maximum possible score is 30 cum laude, in case all anwers are correct, complete and formally rigorous.

The grade is graduated as follows:

<18 failed
18-23 sufficient
24-27 good
28-30 very good
30 e lode excellent

If the exam's mark is greater than 18/30, students can refuse it only once

It is not possible to bring books, personal notes or electronic devices in the exam. Registration for the exam is compulsory, and students have to register through AlmaEsami according to the general rules of the School of Economics, Management and Statistics.

The exam of New Cultural Tourism Products and the exam of Local development and cultural routes will be held jointly.

Further information on the exam of New Cultural Tourism Products can be found in prof. Alessia Mariotti web page

Office hours

See the website of Patrizia Battilani