24340 - Corporate strategy

Course Unit Page

  • Teacher Hermann Graziano

  • Credits 6

  • SSD SECS-P/08

  • Teaching Mode Traditional lectures

  • Language Italian

  • Campus of Forli

  • Degree Programme Second cycle degree programme (LM) in Economics and Commerce (cod. 0905)


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Quality education Industry, innovation and infrastructure Reduced inequalities Partnerships for the goals

Academic Year 2021/2022

Learning outcomes

The course provides a systematic understanding of the strategic management mechanisms of companies, tackles the typical problems of competitive contexts and business activities. At the end of the course the student:
- is able to recognize the typical configurations of characters and problems in different competitive environments;
- Will be able to evaluate the managerial implications of different configurations of the competitive environment;
- Knows the links between company value and range of activities;
- Can evaluate options for vertical integration, internationalization and corporate diversification.

Course contents

Global expansion strategies, the role of corporate governance and corporate entrepreneurship will be discussed. The implications involving the production and organizational planning of the company that decides to diversify, Make or buy and international business will be addressed, by examining the different entry strategies, strategic alliances, M&A, outsourcing and global logistics.

Seminars are planned on corporate social responsibility, international marketing, cultural differences (from the type of investments to be made to the design of the products / services to be proposed) and environmental sustainability of the business.


-Hill, Charles W. L., “International Business”, edizione Italiana a cura di Alberto Grando e Rodolfo Helg, Hoepli

Chapters to study: 1, 3-4, 7, 8, 12-16


Ghemawat, Pankaj, “Strategie aziendali e contesti competitivi”, edizione Italiana a cura di Cristina Boari e Vincenza Odorici, Carocci editore

-Chapters to study: book


Torrisi S., Graziano H., "Eserciziario di Economia e Gestione delle Imprese", McGraw Hill

-Chapters to study: book

Teaching methods

Course Language: Italian


- Theoretical and practical lectures;

- Additional exercises and case studies;

- Lecture and seminars;

- Readings provided on the course e-learning Platform.

The key purpose is to provide questions and insights to students in understanding the topic of the course. In doing so, alongside the traditional lectures, will be provided opportunities for discussion and intervention for students.

Assessment methods

The exam can be taken in two alternative ways:

1) By two partial exams*

Compulsory written exams (group work and open-ended questions on a part of the program), weighting 50% each.

2) By total exams*

Compulsory written exam (open-ended questions, full program).

Foreign students can ask the teacher for texts in English.


ATTENTION: The assessment method is confirmed also in case of blended and on line teaching due to the Covid-19 emergency, but in these cases the written exam will be submitted on line, using EOL and Zoom. Furthermore, oral exams will be held on Teams or, if explicitly requested, in presence. Look regularly for new announcements on this topic on Virtuale.


Graduation grid of marks:

- 18-23: sufficient preparation and ability to analyze but relating to a limited number of topics covered in the course, use of an overall correct language;
- 24-27: technically adequate preparation but with some limits with respect to the topics covered, good operational skills, even if not particularly articulated, expressed in correct language;
- 28-30: very good knowledge of a large number of topics covered in the course, good operational and critical skills, high-level usage of specific terminology;
- 30L: excellent and very in-depth and exhaustive knowledge of the topics covered in the course, critical analysis and connection skills, very high-level usage of specific terminology.

Teaching tools

Video projector, PC with internet connection

Office hours

See the website of Hermann Graziano