91935 - FOUNDATIONS OF ENTREPRENEURSHIP - RIMINI

Learning outcomes

The main objective of the course is to orient participants towards entrepreneurship by developing their personal skills and providing them with the conceptual and operational elements necessary to launch a business.

Course contents

PART 1: The Entrepreneurial Mind-Set in the Twenty-First Century

• Entrepreneurship: Evolutionary Development—Revolutionary Impact
• The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics
• The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship
• Social Entrepreneurship and the Global Environment for Entrepreneurship

PART 2: Initiating Entrepreneurial Ventures

• Innovation: The Creative Pursuit of Ideas
• Assessment of Entrepreneurial Opportunities
• Pathways to Entrepreneurial Ventures
• Sources of Capital for Entrepreneurs

PART 3: Developing the Entrepreneurial Plan

• Legal Challenges for Entrepreneurial Ventures
• Marketing Challenges for Entrepreneurial Ventures
• Financial Preparation for Entrepreneurial Ventures
• Developing an Effective Business Plan

PART 4: Growth Strategies for Entrepreneurial Ventures

• Strategic Entrepreneurial Growth
• Valuation of Entrepreneurial Ventures
• Harvesting the Entrepreneurial Ventures

Timetable

Lesson 1 – 12 April, 9am-12pm (MS Teams)

Lesson 2 – 13 April, 9am-12pm (MS Teams)

Lesson 3 – 14 April, 9am-12pm (MS Teams)

Lesson 4 – 15 April, 9am-12pm (MS Teams)

Lesson 5 – 16 April, 9am-12pm (MS Teams)

Lesson 6 – 19 April, 9am-12pm (MS Teams)

Lesson 7 – 20 April, 9am-12pm (MS Teams)

Lesson 8 – 21 April, 9am-12pm (MS Teams)

Readings/Bibliography

Kuratko, D. F. (2017) Entrepreneurship: Theory, Process, and Practice. 10th ed., Boston (Mass.): Cengage Learning.

Teaching methods

Lectures. Presentations. Small-group activities. Assignments. Coaching and mentoring. Case studies. Online discussion boards. Project work. Game-based activities. Q&A sessions.

Assessment methods

Attendance and active participation. Oral and written assignments and exercises.

Office hours

See the website of Fabio Rizzi