17273 - New Product Development

Course Unit Page

Academic Year 2020/2021

Learning outcomes

By the end of the course students will know the new product development process. Specifically, students will be albe to:

- analysing the NPD process

- understanding how the statistical tools can reduce the uncertainty associated to the NPD process

- applying the competences acquired in previous courses

Course contents

  • Innovation
  • NPD process
  • New ideas generation
  • Consumer decision making process
  • Product concept: conjoint analysis
  • Data collection techniques: surveys
  • Segmentation: cluster analysis
  • Positioning analysis: perceptual maps
  • Sales tests, and new products diffusion

Readings/Bibliography

Attending students

DESIGN E MARKETING DEI NUOVI PRODOTTI,

Urban Glen L. Hauser John R.

Chapter 1

Chapter 2

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 11 p.245-262

Chapter 13 p. 291-318

Non attending students

DESIGN E MARKETING DEI NUOVI PRODOTTI,

Urban Glen L. Hauser John R.

Chapter 1

Chapter 2

Chapter 3

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 11

Chapter 13

Teaching methods

Lectures, Team work, exercises

Assessment methods

ATTENDING STUDENTS

50% written exam, 50% project work

Written exam:

  • multiple choices
  • open ended questions
  • exercises

NON ATTENDING STUDENTS

100% Written exam

Office hours

See the website of Alessandra Zammit