75686 - History of Consumption and Tourism Firms

Course Unit Page

Academic Year 2020/2021

Learning outcomes

The aim of this course is to provide student with an understanding of the long-run evolution of the different forms of touristic enterprises and touristic consumptions.

In particular, the course is focused in the analysis of touristic patterns in different historical period, over the last three centuries.

Course contents

The course is organized in two parts. The first one analyses the evolution of tourism products, promotion and accomodation in a comparative perspective. The second one follows a geographic perspective focusing on the history of tourism in different continents and in Italy.

Prof. Patrizia Battilani is the teacher of the first part, that deals with the following arguments:

  • The industrial revolution and the new types of enterprise
  • The consumption revolution
  • Elitist tourism: structures and consumption
  • Elitist tourism: places and approaches
  • Mass tourism: structures and consumption
  • Mass tourism: places an approaches
  • Some outputs of post-modern tourism: culture, congresses, food
  • The Un Sustainable Development Goals in the tourist sector

Dott. Tito Menzani is the teacher of the second part, that deal with the following arguments:

  • Tourism in the world: Europe and United States
  • Tourism in the world: Asia and Africa
  • Evolution and transformation of Italian economy in XIX and XX centuries
  • Proto-tourism in Italy
  • Elitist tourism in Italy
  • Mass tourism in Italy
  • Post-modern tourism in Italy
  • Tourism promotion: districts, enterprises, tour operators
  • Religious tourism


Patrizia Battilani, Vacanze di pochi vacanze di tutti, Bologna, il mulino, 2009

Slides and other notes will be used during the lessons and posted online (AMS Campus, University of Bologna: access with username and password)

Teaching methods

Frontal lessons: 60 hours and 8 cf.

Usually a short mock exam is organized at the beginning of lesson n. 8 of the first part and lesson n. 6 of the second part. A positive assessment will increase the final mark.

This year due to pandemic, the mock exam could take a different shape which will be communicated at the beginning of the course.

Assessment methods

The final examination is organized by six open questions, that require a written answer. It’s not allowed to consult books, notes, mobiles, laptops. Students must register for exam on AlmaEsami, following the rules of the School of Economics, Management and Statistics.

A mark at least of 18/30 is required to pass the exam.

Teaching tools

Slides used at lesson are a sum up of the contents of the course.

Office hours

See the website of Patrizia Battilani

See the website of Tito Menzani