87081 - Destination Management

Course Unit Page

Academic Year 2019/2020

Learning outcomes

This course provides an overview of the key principles of management with a introductive application to tourism destinations. More specifically, it introduces the challenges that managers and entrepreneurs in the travel, leisure and tourism industry face in the current fast-changing economic environment. The student will learn how to interpret global phenomena affecting tourism demand and supply, through the application of key management theoretical frameworks, and by means of field materials and cases. At the end of the course, the student is expected to comfortably handle the understanding of management principles and their application to tourism demand and supply trends, with specific focus on destinations, attractions and tourism infrastructures.

Course contents

• Introduction to management and management principles: Fundamental Theories of Management
• The meaning of value in management and in recent years: value creation, value proposition, value chain analysis, value destruction
• The competitive environment (The competitive advantage):
• The role of strategy (Strategic planning for tourism)
• Management and marketing tools applied to the tourism industry: Destination Product development, Destination Integrated communication , Brand, image and positioning for tourism: Destination Branding
• Role of Technology in Destination Planning and Management-
• Destination management Organization issues and challenges: Meaning and remedies
• Destination Partnership: Ingredients of successful destination partnership
• Destination community and tourism stakeholder relation


Drucker, P. F., & Maciariello, J. A. (2008). Management cases, revised edition. Harper Business, New York.

Fundamentals of destination management and marketing / edited by Rich Harrill

Lansing, Mich. : American Hotel & Lodging Educational Institute ; Washington, DC : Destination Marketing Association International, 2005

The *guide to successful destination management / Pat Schaumann Hoboken : Wiley, c2005

Tourist destination management : issues, analysis and policies / Eric Laws London ; New York : Routledge, 1995 xvii, 208 p. : ill. ; 21 cm.

*Principles of management / Carlene M. Cassidy, Robert Kreitner. - 12. international ed
[Stamford, Connecticut] : South-Western Cengage Learning, 2011 XXVIII, 487, [86] p. : ill. ; 26 cm.

Principles of management : an analysis of managerial functions / Harold Koontz, Cyril O'Donnell. - 4. Ed New York °etc.! : McGraw-Hill ; Tokyo : Kogakusha, c1968
X, 822 p. ; 21 cm

Management by James Arthur Finch Stoner, R. Edward Freeman, Daniel R. Gilbert Prentice Hall, 1995 - Business & Economics - 630 pages

Morrison, Alastair M. Marketing and Managing Tourism Destinations. Routledge, 2013. (selected chapters).
Pike, Steven. Destination Marketing: An integrated marketing communication approach. Routledge, 2007. (selected chapters).

Teaching methods

There will be 9 to 12 contact hours per week wherein the key theories, approaches and contemporary practices related to destination management being discussed via lectures. In addition to formal lectures, we will try blend destination business cases use and group activities for developing better understanding of the course.

Assessment methods

Group assignments: 30%
Final written exam: 70%

Teaching tools

Live Cases, Practical Examples, Real world examples

Links to further information


Office hours

See the website of Yupal Sanatkumar Shukla