Yupal Shukla is an Adjunct professor of the School of Economics and Management at University of Bologna, Italy. He is a Doctoral Student at Department of Management of Unibo. He is also a visiting scholar at Henken School of Economics, Helsinki, Finland. He has worked as a visiting fellow at MICA, Ahmedabad, India. Yupal holds Second cycle Degree in Marketing from Indira Gandhi National Open University, New Delhi, India. He also has Second cycle Degree in Agribusiness from Ganpat University, India. Before joining PhD program at Unibo, He worked as an Assistant Professor in marketing area at V.M. Patel Institute of Management, Ganpat University, India. Yupal has presented his research at academic conferences such as Frontiers in Service, Naples Forum, and QUIS Symposium, IRSSM and he has published in Journal of Retailing and Consumer Services. He won the Liam Glynn Research Scholarship Award in 2018. He has won couple of awards including Highly commended Award, Best Research Paper Award, Young Service Researcher Award at IRSSM. He loves playing Tennis and Swimming in leisure time.
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