85868 - Strategic Management Ii

Course Unit Page


This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Decent work and economic growth Responsible consumption and production

Academic Year 2019/2020

Learning outcomes

At the end of the course students will know the main tools for the analysis of the economic and financial performances of a firm, the basic principles for the investments’ decision and the key elements for a strategic planning and control.

Course contents

Teaching Unit 1 (14 hours): FIRM STRATEGIC MANAGEMENT

  1. The decision process in a firm
  2. Analysis of the competitive environment
  3. Strategy: definition, levels, roles and basic tools
  4. Competitive Advantage
  5. Competitive strategies
  6. Corporate strategies
  7. Development Strategies 


  1. Business Planning as a firm strategic tool
  2. Business Model and Business Plan: definition and tools

Exercises, applications and seminars (depending on the availability) (12 hours) (business plan formats)


The student needs to have an adequate preparation in basic mathematics, statistics and economics.


Besanko D. (2013). Economics of strategy. John Wiley and Sons Inc. (available at the Faculty Library)

Lectures notes and materials recommended by the teacher.

Teaching methods

The teaching course is constituted by oral lessons, exercises and (it coud be) seminars.

The teaching course is divided in 2 modules.

Each module comprehends 3 teaching units: 2 teaching units (18 hours per module) are oral lessons and the third (12 hours per each module) is dedicated to exercises (and seminars) about the issues developed throughout the module.

Seminars about interesting themes developed during the course could take place in the third teaching unit of each module.

Assessment methods

Oral examination (about 20-30 minutes), occasionally with exercises.

A written test could be organised at the end of the course but it is not compulsory for students.

The course comprehends two modules: final score will be an average of the results obtained in each module.

Students can take the final exam in English. 

Teaching tools

Whiteboard, projector, pc.

Office hours

See the website of Alessandra Castellini