75610 - Fashion and Industrial Design

Course Unit Page

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Good health and well-being Quality education Responsible consumption and production

Academic Year 2019/2020

Learning outcomes

At the end of the course the student will acquire specific knowledge on fashion design and its creative procedures, aiming to develop the inclination to recognize creativity and its elaboration in project processes referred to displaying, packaging and exhibition design.

Course contents

Italian Ways: design and fashion in Italy

The word "design": meaning and applications in Italy, France, United Kingdom and United States

Design is fashionable: when fashion is designed by product designers

Showing fashion: the most innovative fashion exhibitions

Selling fashion: emerging trends in fashion retail

Packaging fashion: emerging trends in fashion packaging

Readings/Bibliography

Future Concept Lab, “Estetiche Italiane, Italian Ways”, Scheiwiller, 2003

Rawsthorn, A., “Hello World: Where Design Meets Life”, Hamish Hamilton, 2013

Rawsthorn, A., “Design as an attitude”, JRP Ringier Kunstverlag, 2018

Ambrose, G., “Packaging the Brand: The Relationship Between Packaging Design and Brand Identity”, AVA Publishing, 2011

Bailey, S., Baker, J., “Visual Merchandising for Fashion”, Bloomsbury, 2014

Clark, J., “Exhibiting Fashion: Before and After 1971”, Yale University Press, 2014

Poletti, F., McDowell, C., Cantarini G., “The Fashion Set: the art of the fashion show”, Roads Publishing, 2016

Dardi, D., Pasca, V, "Manuale di storia del design", Silvana Editoriale, 2019 (edizione italiana)

Dardi, D., Pasca, V, "Design History Handbook"", Silvana Editoriale, 2019 (English edition)

Teaching methods

Traditional lessons and workshop sessions

Assessment methods

Attending students

Presentation of an original essay (the detailed brief will be communicated during the lessons).

Discussion of the lesson slides (available for download at the end of the course) and 1 book from the bibliography.

 

Non-attending students

Presentation of an original essay focused on one of the following themes:

  • Fashion and packaging: an international brand and its work on packaging (shopping bags, boxes, perfumes, cosmetics, etc.).
  • Fashion and visual merchandising: an international brand and visual merchandising (showcases, displays, shops, etc.).
  • Fashion and industrial design: analysis of the creative relationships between fashion and industrial designers (collaborations, clothes, shops, objects, home collections, etc.).
  • Showing fashion: a brand and its last 3 years of staging fashion shows and presentations.
  • Beyond the fashion show: alternative methods for the presentation of fashion collections.
  • Exhibiting fashion: detailed analysis of a fashion exhibition (only if visited in person).

Each research must respect the following characteristics:

  • The theme must necessarily be agreed with the teacher (via e-mail or meeting)
  • The index and the structure of the research must be approved by the teacher (via e-mail or meeting).
  • Length: minimum 4000, maximum 5000 words.
  • Illustrated research with 20-30 good quality images.
  • The cover, index and bibliography must necessarily be present.
  • The text should contain citations of at least 3 books from the bibliography.
  • The text must demonstrate knowledge of at least 3 books from the bibliography.
  • The essay must necessarily be in PDF format and the size must not exceed 10 MB.
  • The delivery of the elaborate will be done via e-mail, using only the official Unibo email address.
  • The essay must be sent at least 7 days before the date chosen for the exam.
  • The essay and 3 books from the bibliography will be discussed during the exam session.

 

IMPORTANT NOTES

  • "Attending students" are students who will attend the lessons and will take the exam in the session immediately following the course.
  • More details on the essay and research (for attending and non-attending students) will be provided during the lessons.

Teaching tools

Students are advised to attend lessons and research sessions with their own PC or tablet.

Furthermore, it is strongly suggested to take notes during the lessons.

Office hours

See the website of Paolo Ferrarini