48142 - Business Strategy

Course Unit Page

SDGs

This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.

Decent work and economic growth Industry, innovation and infrastructure Partnerships for the goals

Academic Year 2019/2020

Learning outcomes

At the end of the course students are able to manage strategic issues at the business level. Business definition, critical factor of success, competitive analysis, internal resources and strategic positions are discussed to define strategy in markets that can have different degrees of maturity and technology innovation.

Course contents

Business model definition

Long term objectives, mission and strategy

The competitive environment

Added value, value chain and the value system

Competitive strategies

Competitive dynamics: game theory and competitors analysis

Resources and sustainable competitive advantage

Growth strategies

Networks and inter-firm relationships

Readings/Bibliography

References will be provided at the beginning of the course.

Teaching methods

The course will employ different teaching methods: lectures, team-based exercises and case discussions

Erasmus students are welcome but, due to the structure of the course, they should choose Business strategy only if they are able to attend all classes.

Assessment methods

Reports and written exams

Office hours

See the website of Cristina Boari