34630 - Business Economics M

Course Unit Page

Academic Year 2018/2019

Learning outcomes

Students will learn the key concepts and techniques concerning the strategic management of innovation and the effective management of new product development processess. Students will also learn the key methods and techniques concerning project management

Course contents

PREREQUISITES:

The understandings of the main concepts and techniques of general management represents an important prerequisite for the course (in particular for what concerns the techniques for the financial valuation of investments). The course will be held in Italian, however foreign students (i.e. Erasmus students) could complete the project work and give the final exam in English

MAIN TOPICS:

The course is divided into the following parts:

1. Project management: key definitions and principles.

2. Project lifecylce

3. Organizing for project management.

4. Strategy and project management.

5. Initiating a new project

6. Project planning: scope management

7. Project planning: time management.

8. Project planning: risk and cost management

9. Project monitoring and control

10: Managing R&D projects

11: Agile and lean project management in new product development

12: Design Thinking: key concepts and techniques

13: Intellectual Property Protection and Management

Readings/Bibliography

The readings for the course consist in a selection of chapters from the following books:

  • Capaldo, A. Volpe, A. (2012). “Project Management - Principi, metodi e applicazioni al settore delle opere civili” (capitoli: 2,3,4,5 e 8)
  • Schilling, M.. 2013. (3 ed.) “Gestione dell’innovazione”, McGraw-Hill, Milano, Terza Edizione (capitoli: 7, 12)
  • Tonchia, S., Nonino, F. (2013) (3 ed.) “La Guida del Sole 24 Ore al Project Management” (capitoli 3, 4, 5)
  • Rigby, D.K., Sutherland, J, Takeuchi. 2016. Embracing Agile. Harvard Business Review, May Issue.
  • Brown, T. (2008). Design thinking. 2008. Harvard Business Review, June Issue

Students attending the course lessons and completing the project work, can refer to a limited set of readings in the preparation of the final written exam, more specifically to the following set of readings:

  • Capaldo, A. Volpe, A. (2012). “Project Management - Principi, metodi e applicazioni al settore delle opere civili” (capitolo: 2)
  • Schilling, M.. 2013. (3 ed.) “Gestione dell’innovazione”, McGraw-Hill, Milano, Terza Edizione (capitoli: 7, 9, 12)
  • Tonchia, S., Nonino, F. (2013) (3 ed.) “La Guida del Sole 24 Ore al Project Management” (capitoli 3, 4, 5)
  • Rigby, D.K., Sutherland, J, Takeuchi. 2016. Embracing Agile. Harvard Business Review, May Issue.
  • Brown, T. (2008). Design thinking. 2008. Harvard Business Review, June Issue.

 

Teaching methods

Seminars

Case-study discussion

Project work (group work)

Assessment methods

The final assessment of the course consists in a written exam (approx duration: 2 hours) covering the whole program. Typically, the written exam involves the discussion of 2 short case-studies, and the discussion of 2 theorical questions on the program.

For students attending the lessons, it is possibile to substitute part of the final written exam (the discussion of 2 case-studies) by undertaking a project work (realization of a project plan for the development of an innovative product/service/software, and final presentation in-class). the project work will be conducted by group of students. The formation of the groups and the definition of the ideas for the project works will be defined in the first lessons of the course.

Teaching tools

See the course's website for additional exercises, case-studies and reading materials

Office hours

See the website of Federico Munari