55804 - Business Strategy

Course Unit Page

Academic Year 2018/2019

Course contents

Strategy and its meanings

Business Definition

Firm strategy and the role of external factors

Firm strategy and the role of internal factors

The sources of competitive advantage

Industry life cycle and strategy formulation

Strategy, Ethics, and Social Responsibility

Readings/Bibliography

Grant Robert M., Contemporary Strategy Analysis 9/e, Chichester (UK), John Wiley & Sons Ltd, 2016.

Visentin Marco, Decidere meglio, decidere per tutti, Introduction and chapters 1 and 2, Aracne Editore, 2016

Boschetti Carlo, La strategia (pages 113-117), in Economia e Gestione delle Imprese, di Andrea Lipparini, Il Mulino, 2007.

Teaching methods


Lectures + case studies: reading and discussion.

Assessment methods

Students can choose between:

- Written examinaion (professor choice: 3 open ended questions or multiple choice + one open ended question + one short case study)

- Business reports based on case studies to be handed in during the course + written exam at the end of the course

Teaching tools

Case Studies
Team Work
Business Reports Presentation

Office hours

See the website of Carlo Boschetti