Laurea Magistrale (Second cycle degree/Two year Master - 120 ECTS) in Tourism Economics and Management

OCCUPATIONAL PROFILE:

ProjectManager in the tourism sector

FUNCTION IN A PROFESSIONAL CONTEXT:

Project managers manage and plan businessactivities, ensuring that the projects they are responsible for are implementedaccording to schedule, within the set budget and meet the initial demands ofthe customer.

• They are solely responsible for project evaluation,planning, implementation and control.

• The tasks involved fall into two areas:

- operations management;

- liaison with stakeholders.

• Design and management of cultural eventsand congresses.

• Quantitative evaluations of tourismmarket and business trends.

• Numerical forecasts concerning micro- andmacroeconomic issues, drafting and assessing alternative scenarios for tourismbusinesses and sectors, due to market competition or regulatory andinstitutional changes in tourism;

• Implementation of economic andquantitative research on market trends; Monitoring and forecasting on marketsand products.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

Thefollowing are required to perform the above-described functions:

- Specific knowledge andspecialist skills in business and economic fields;

- Self-learning and lifelonglearning competencies;

- Transversal organisational,management and programming skills;

- Ability to work with keystakeholders (colleagues, other professionals and public and/or private customers)according to the assigned level of autonomy and responsibility and the definedorganisational and working methods.

CAREER OPPORTUNITIES:

- Hospitality businesses (hotels,hotel chains and other companies working in the hospitality sector)

- Tour operators, Travel agencies(also solely web-based agencies)

- Tourism organisations(promoting the local territory)

- Destination managementorganisations and Convention Bureaus;

- Independent Consultant forprivate businesses and public bodies;

- Public authorities(municipal/regional tourism offices)

- (Public and private) studycentres as researcher and expert.

OCCUPATIONAL PROFILE:

AdministrativeDirector of tourism companies

FUNCTION IN A PROFESSIONAL CONTEXT:

Administrative directors of a tourismcompany manage the administrative activities of the firm.

• They manage and supervise the company'sadministrative activities, from general accounting to drafting the financialstatements, from financial analyses to tax management.

• In particular they ensure the correctmanagement of general accounting records, compliance with statutoryrequirements for invoicing, liaison with banks, analysis of financial results,manages and approves tax returns.

• In charge of administrative planning andcontrol, they oversee the accounting system, invoicing, draft financialstatements and supervise the general administrative matters of the company.They:

• Oversee economic data analyses requiredfor planning, budget and statistical analyses, reporting;

• In charge of budgets and control, defineand oversee the management control and analyses the levers available toincrease the profitability of contracts and projects, manage internal costcontrols and production budgets;

• Draft budget forecasts and financialstatements; Draft and control the financial statements, and monitor the returnson the company's security portfolio;

• In charge of purchasing, manage andorganise procurement processes and ensure the assortment of goods defining theproduct quantities and delivery times. • Are familiar with the goods purchasedand are able to interpret the business environment;

• In the field of tourism businessauditing, they audit the company accounts and accounting documents, providingadvice on technical, legal, civil and criminal matters;

• Prepare financial summaries andstatements as well as periodical balance sheets and annual financialstatements;

• Analyse the accounts and the financialresults;

• Audit and organise the accounting system andprocedures;

• May provide tax consulting services andcorporate legal advice;

• May provide financial consulting to drawup investment and funding plans;

• Draft offers for customers, manage theirrevision and organise the work team.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

Thefollowing are required to perform the above-described functions:

- Specific knowledge andspecialist skills in business and economic fields;

- Self-learning and lifelonglearning competencies;

- Transversal organisational andmanagerial skills.

CAREER OPPORTUNITIES:

- Hospitality businesses (hotels,hotel chains and other companies working in the hospitality sector)

- Tour operators, Travel agencies(also solely web-based agencies)

- Destination managementorganisations and Convention Bureaus;

- Independent Consultant forprivate businesses and public bodies.

OCCUPATIONAL PROFILE:

HotelManager

FUNCTION IN A PROFESSIONAL CONTEXT:

Hotel Managers are responsible for all theeconomic activities of the hotel, also working in national or internationalhotel chains.

They are in charge of all the activities inhotels organised within a system, defining business strategies, financial, managementand marketing policies and development plans, contributing to the drafting ofgroup policies.

• They are in charge of personnelmanagement and coordination.

• As professional advisers (also on afreelance basis), they provide expertise and advice to the management fordecisions concerning the economic and financial management and strategicterritorial marketing.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

Thefollowing are required to perform the above-described functions:

- Specific knowledge and specialistskills in business and economic fields;

- Self-learning and lifelonglearning competencies;

- Transversal organisational,management and programming skills;

- Ability to work with keystakeholders (colleagues, other professionals and public and/or privatecustomers) according to the assigned level of autonomy and responsibility andthe defined organisational and working methods.

CAREER OPPORTUNITIES:

- Hotels and other hospitalityfacilities;

- National and internationalhotel chains and businesses.

OCCUPATIONAL PROFILE:

DestinationManager

FUNCTION IN A PROFESSIONAL CONTEXT:

Destination managers oversee the planningof tourism destinations from the identification of production chains to thedefinition of destination management strategies.

• Following research and studies of markettrends, they define the strategic guidelines of territorial development plansand tourism products. The activities performed focus on the strategic researchof the best possible adaptation of national and international tourism servicesto meet demand, promoting the territory and its resources.

• Destination Managers also contribute tothe definition of destination marketing and promotional policies, withbudgetary autonomy.

• They promote a specific touristdestination on key markets using a systemic approach, considering the variousneeds of the tourist (mobility, catering, entertainment, safety,...), enhancingthe specific character of the destination and transforming them intocompetitive advantages.

• They work in second level businesses andin local tourism system planning. They organise the systems they work in.

• They also tackle sustainability issues.

• In the field of strategic marketing, theyinterpret market changes and design appropriate strategies.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

Thefollowing are required to perform the above-described functions:

- Specific knowledge andspecialist skills in business and economic fields;

- Ability to interpret andanalyse the assets, criticalities and opportunities of the local territory;

- Self-learning and lifelonglearning competencies;

- Transversal organisational,management and programming skills;

- Ability to work with keystakeholders (colleagues, other professionals and public and/or privatecustomers) according to the assigned level of autonomy and responsibility andthe defined organisational and working methods.

- Territorial marketing andcommunication skills.

CAREER OPPORTUNITIES:

- Tourism systems (hotel chains)also in an advisory capacity;

- Public bodies and agenciespromoting tourism and the territory (strategic planning);

- Trade associations

- Large tourism companies (touroperators and travel agents);

- Destination managementorganisations and Convention Bureaus.

OCCUPATIONAL PROFILE:

Eventproject developer

FUNCTION IN A PROFESSIONAL CONTEXT:

Event project developers are in charge ofthe design and implementation of congress events, liaising with the wholeproduction chain.

- They oversee the development ofnew congress events, in line with market competition and growth prospects;

- They network with the companiesand operators interested in the event;

- They liaise with the publicadministration to manage and use public infrastructures and facilities;

- They promote the event onnational and international markets; They draft, manage and are responsible forthe overall budget.

- COMPETENCIES ASSOCIATED TO THEFUNCTION:

- The following are required toperform the above-described functions:

- Specific knowledge andspecialist skills in business and economic fields;

- Self-learning and lifelonglearning competencies;

- Transversal organisational,management and programming skills;

- Knowledge of communication,conventional and non-conventional marketing and the use of key communicationmeans and tools;

- Multi-directional interpersonalskills, from media relations to blogosphere relations;

- Ability to work with keystakeholders (colleagues, other professionals and public and/or privatecustomers) according to the assigned level of autonomy and responsibility andthe defined organisational and working methods.

CAREER OPPORTUNITIES:

- Convention Bureaus;

- Trade Fair organisations;

- Tourism organisations(promoting the local territory)

- Independent Consultant forprivate businesses and public bodies.

OCCUPATIONAL PROFILE:

Marketanalyst in the tourism sector

FUNCTION IN A PROFESSIONAL CONTEXT:

Market analysts are responsible for marketresearch supporting business and territorial development policies.

- They conduct documentedinvestigations on the target market, identifying growth prospects,opportunities and threats;

- They perform even sophisticatedqualitative and quantitative analyses, processing the available data;

- They organise field surveys togather data, and process that data in line with the company objectives;

- They define the strengths andweaknesses of the business or territory according to the identified market.

COMPETENCIES ASSOCIATED TO THE FUNCTION:

Thefollowing are required to perform the above-described functions:

- Specific knowledge and skillsin business and economic fields;

- Self-learning and lifelonglearning competencies;

- Transversal organisational, managementand programming skills;

- Ability to work with keystakeholders (colleagues, other professionals and public and/or privatecustomers) according to the assigned level of autonomy and responsibility andthe defined organisational and working methods.

CAREER OPPORTUNITIES:

- Convention Bureaus andDestination Management Organisations;

- Trade fair and eventsorganisation bodies;

- Tourism organisations(promoting the local territory, local authorities);

- Independent Consultant formedium-sized and large private businesses and public bodies.