Professional Master programme in Marketing Management - 5644

Code 5644
Academic Year 2023-2024
Subject area Sociology, Economics, Law
Campus Bologna
Level First
Director Gabriele Pizzi
Duration Annual
Teaching methods Conventional
Language English
Cost 14.800,00 Euro
Instalments First instalment 1850,00 Euro; second instalment 7000,00 Euro (to be paid by 29/12/2023); third instalment 5950,00 Euro (to be paid by 02/05/2024)
Study grants yes
Application deadline

Nov 13, 2023 (Expired)

PRE-ENROLMENT Window 1: 08/05/2023 PRE-ENROLMENT Window 2: 03/07/2023 PRE-ENROLMENT Window 3: 11/09/2023 PRE-ENROLMENT Window 4: 30/10/2023; PRE-ENROLMENT Window 5: 13/11/2023
Enrolment start and end Window 1: from 29/05/2023 to 22/06/2023; Window 2: from 24/07/2023 to 05/09/2023; Window 3: from 05/10/2022 to 26/10/2023; Window 4: from 17/11/2023 to 01/12/2023; Window 5: from 22/11/2023 to 01/12/2023
Main Department
Department of Management - DiSA
Professional Profile
The programme aims at develop and strengthen marketing and sales skills, within the broader choices of competitive business strategy. More specifically, it intends to strengthen the capacities of: - market and consumer analysis; - development of products and brands; - definition of prices; - communication; - management of commercial channels; - management of the sales network and monitoring of strategic customers.
Number of participants
Min: 12 Max: 50
Study grants
Reduced fees (article 6 of the call)
Credits
60
International Professional Master's programme
Yes
Admission qualifications
All types of three-year degrees, Master and Master's course obtained under D.M. 270/04 or degrees of the first cycle, second cycle or single cycle obtained under the laws previously in force (DM 509/99 and Old Regulations)
Linguistic skills
Sound knowledge of the English language
Selection criteria
Admission to the Master is subject to a positive total score of the selection process, which is based on a written
aptitude test, a written English language test and a motivational interview.

The evaluation process will take place:

- for those enrolled to window 1: 11/05/2023 (written aptitude test and written language test) and 17/05/2023
(motivational interview)
- for those enrolled to window 2: 06/07/2023 (written aptitude test and written language test) and 14/07/2023
(motivational interview)
- for those enrolled to window 3: 14/09/2023 (written aptitude test and written language test) and 20/09/2023
(motivational interview)
- for those enrolled to window 4: 02/11/2023 (written aptitude test and written language test) and 08/11/2023
(motivational interview)

At Bologna Business School at a time that will be communicated and in any case between 8 a.m. and 8 p.m.
Italian time.
Candidates attending the test must bring a valid identification document with them
Place of teaching
Bologna Business School - Via degli Scalini 18 - 40136 Bologna
Study plan

The master is divided in two concentrations: Marketing Management and Data Marketing and Analytics. 

The programme includes a part common to all concentrations (about the 50% of the classroom activities) and the remaining part specific to each one concentration.

Common part

  • Marketing strategy - SECS-P/08
  • Data analysis for market research - SECS-P/08
  • Digital culture - SECS-P/08
  • Business ethics and sustainability - SECS-P/10
  • Consumer behavior - SECS-P/08
  • CRM - SECS-P/08
  • Strategic Accounting - SECS-P/07

 

Part specific to each one concentration

Marketing Management

  • Product and Brand Management - SECS-P/08
  • Pricing and Valuations - SECS-P/08
  • Principles of channel and retail management - SECS-P/08
  • Advertising and communication - SECS-P/08
  • Key account management and trade marketing - SECS-P/08
  • Salesforce management - SECS-P/08
  • Neurosciences Applied to Marketing - SECS-P/08

 

Data Marketing and Analytics

  • Data Strategy - SECS-P/08
  • Data Platform - SECS-P/08
  • Marketing Automation - SECS-P/08
  • Fundamental of Artificial Intelligence - INF/01
  • Fundamentals of Business Intelligence - INF/01
  • Data Visualization - SECS-P/08
  • Data Lake - ING-INF/05
  • Data Marketing Management Lab - ING-INF/05
Compulsory attendance
70%
Internship
20 ects

AlmaLaurea Master’s Degree survey results

Professional Master programme notices

NEW WINDOW (Window 5): Pre-enrolment from 31/10/2023 to 13/11/2023 (1:00 pm CEST) - Selections: 15/11/2023 (written test); 16/11/2023 (interview) - Registration from 22/11/2023 to 01/12/2023

The qualified candidates are informed that the places available for the window V are those remaining from the first, second, third and fourth window for a maximum total of 50