96374 - Television and Digital Media Languages. Laboratory (1) (O-Z)

Learning outcomes

By the end of the laboratory the student: knows the production processes and the professional operators involved in the creation and packaging of contents for television and digital media; is able to analyze television programs and products distributed on digital platforms; knows how to reconstruct the interactions between media technologies and communicative effects.

Course contents

The laboratory component of the course explores selected concepts related to television language and the languages of digital media and platforms, providing students with analytical methods and tools through the discussion of significant case studies.
Topics covered in the laboratory include the logics of digital platforms, as well as the analysis of the content, forms, genres, and languages of selected television programmes and digital productions.

Readings/Bibliography

ATTENDING STUDENTS

This module may only be taken after completing the first module, History of Television and Digital Media. Institutions.

Attending students are required to prepare the following materials:

• Materials indicated by the instructor during the course.
• Lecture notes.
• MOOC Digital Media: History, Characteristics, and Impact, available free of charge at this page.

Please note: a MOOC (Massive Open Online Course) is a free online course designed to accommodate an unlimited number of participants via the web.

 

NON-ATTENDING STUDENTS

This module may only be taken together with the first module, History of Television and Digital Media. Institutions.

Non-attending students are required to prepare the following bibliography:

• G. Grignaffini, I generi televisivi (nuova edizione), Carocci, Roma, 2026
• V. Re, Che cos'è Netflix, Carocci, Roma, 2026.
  
• MOOC Digital Media: History, Characteristics, and Impact, available at this page.
  

Please note: a MOOC (Massive Open Online Course) is a free online course designed to accommodate an unlimited number of participants via the web.

 

Students with Specific Learning Disorders (SLD) or Temporary or Permanent Disabilities. Please contact the relevant University support office and the instructor as early as possible in order to identify the most appropriate strategies for attending classes and/or preparing for the examination.

Teaching methods

The course is part of the University's teaching innovation project and is delivered in a hybrid learning format. It also participates in the University's Edvance initiative, which aims to integrate MOOCs into academic teaching.

The course consists of 20 hours of in-person lectures and 10 hours of independent online activities and exercises to be completed through the Virtuale platform, enabling students to apply the knowledge and skills acquired during class. In addition, students are required to complete the MOOC Digital Media: History, Characteristics, and Impact independently through the UniBook platform.

A detailed schedule of the activities and exercises will be provided during the first class of the module. Attendance at the first class is therefore strongly recommended.
The lectures are supported by slides, audiovisual materials, digital resources, and additional teaching materials shared with students.

Students with Specific Learning Disorders (SLD) or Temporary or Permanent Disabilities. Please contact the relevant University support office and the instructor as early as possible in order to identify the most appropriate strategies for attending classes and/or preparing for the examination.

Assessment methods

The examination may only be taken together with the History of Television and Digital Media. Institutions module.
Assessment consists of a written examination designed to evaluate students' ability to analyse television texts and digital audiovisual media.
No oral examination is provided.

ATTENDING STUDENTS

Assessment is based on the five exercises assigned through the Virtuale platform during the laboratory sessions (maximum 5 points for each exercise), together with a sixth and final exercise (maximum 6 points) to be completed at the end of the course during a dedicated examination session held in a computer laboratory.
Students who successfully complete the MOOC (completion must be certified by submitting the final digital badge to the instructor according to the procedures explained during the first class) will receive one additional point towards their final mark.
The mark obtained for this module will be averaged with the mark awarded for the institutional module.

Use of Generative AI for Continuous Assessment Activities. Generative AI may be used as a support tool for individual study, for example for background research, summarisation (only after reading and understanding the original sources), and self-assessment activities.
For the continuous assessment activities, only limited, explicitly acknowledged, and non-substantive use of generative AI is permitted for support tasks such as summarisation and rephrasing. Substantive use of AI to generate texts, bibliographies, or other assessment content is not permitted. Further guidance on the responsible use of generative AI and its integration into the assessment activities will be provided during the course.
Under no circumstances may generative AI be used during the final test.

 

NON-ATTENDING STUDENTS

The written examination is taken together with the examination for the first module and consists of:

• two open-ended questions on I generi televisivi (up to 6 points each);
• two open-ended questions on Che cos'è Netflix (up to 6 points each);
• seven multiple-choice questions on the MOOC (up to 7 points).

Use of Generative AI. Generative AI may be used as a support tool for individual study, for example for background research, summarisation (only after reading and understanding the original sources), and self-assessment activities.
During the in-person written examination, however, the use of generative AI is strictly prohibited. Any use of AI tools during the examination constitutes a violation of academic integrity.

 

Students with Specific Learning Disorders (SLD) or Temporary or Permanent Disabilities. Please contact the relevant University support office and the instructor as early as possible in order to identify the most appropriate strategies for attending classes and/or preparing for the examination.

 

Examination Registration. Students must register for the examination through AlmaEsami. Students who have not registered will not be admitted to the examination. As the examination takes place in computer laboratories, registered students who decide not to attend are kindly requested to withdraw their registration in advance. Students must bring their University of Bologna credentials and a valid form of identification.

 

Assessment Criteria. Excellent marks will be awarded to students who demonstrate a comprehensive understanding of the topics covered, appropriate use of disciplinary terminology, the ability to analyse the languages of television and digital media, and the ability to relate media history to its broader social and cultural context. A satisfactory mark will be awarded for sound factual knowledge, adequate analytical and synthesis skills, and generally correct, although not always fully appropriate, disciplinary language. Limited knowledge of the subject, gaps in preparation, or imprecise use of disciplinary terminology will normally result in a passing grade. Significant gaps in knowledge, inappropriate disciplinary language, insufficient familiarity with the required bibliography, and inadequate analytical skills will result in a failing grade.

Teaching tools

Presentations, screenings of audiovisual materials, the use of clips and archival footage, YouTube, RaiPlay and other digital platforms, online resources and hyperlinks, guest lectures by industry professionals (where applicable), and the MOOC.

Office hours

See the website of Marta Rocchi