B5631 - Business Models in Creative Industries

Learning outcomes

The course aims to provide a broad view of the major economic, organizational, and governance-related features of several artistic, cultural and entertainment activities in creative industries. At the end of the course, the student will be able to analyse the business model of organizations operating in the cultural and creative industries.

Course contents

Upon completion of the course, students shall be able to:

• Define the distinctive features of organizations operating in the creative industries;
• Illustrate how these organisations can be financially viable;
• Apply analytical, planning and control tools such as the Business model canvas and revenues and costs analysis;
• Analyse and critically evaluate the business model and governance solution of an organisation operating in the creative industries;
• Develop and improve presentation skills, both in written and oral form.
  

The course is organised around four themes:

• Defining creative industries
• Defining business models and the Business model canvas
• Understanding better the Costs and Revenues components of the Business model canvas
• Governance and business model in the creative industries

Readings/Bibliography

A complete list of readings will be provided in class.

Teaching methods

Classes comprise a mix of lectures, guest lectures, and in class activities. Students will be required to read selected materials before coming to class.

Assessment methods

There are two alternative ways to complete and pass the course, and students can choose either one:

1. Group project: presentation in class on 15 December 2026, with the final written report to be submitted online by 18 January 2027. Inscrituction about the group project will be delivered in class.
2. Written exam: scheduled for 18 January, 5 April, 10 September 2027.

Students only need to complete one of these options. Group assignment grades cannot be "improved". If you don't like the grade, you can sit the written exam when available.

Grading system:

• <18: fail
• 18-23:sufficient
• 24-27: good
• 28-30: very good
• 30 e lode: excellent

Office hours

See the website of Paolo Ferri