B5590 - STORYTELLING MULTIMEDIALE II

Learning outcomes

The Laboratory provides an in-depth look at the techniques and practices for producing effective narrative content for various media and digital contexts. At the end of the Laboratory, students will be able to produce complex multimedia content through the application of storytelling techniques; they will be able to plan communication strategies based on a multimedia or transmedia approach to storytelling; and have mastered the tools for producing audiovisual content for the web and major platforms.

Course contents

The workshop focuses on the use of multimedia storytelling in corporate, brand, and cultural institution communications.

The course explores strategies, tools, and perspectives by combining theoretical focus with practical activities. Specifically, through the analysis of national and international case studies, the course aims to provide a broad overview of the practices and methods used to develop multimedia narratives across various fields.

Particular attention will be given to storytelling experiences carried out through digital platforms and media. These include storytelling on social media, websites, and blogs; visual storytelling through video; and audio storytelling through podcasts.

Attending students will then be actively involved in developing a multimedia storytelling project, simulating all its main phases: conception and design, development of a strategic communication plan, content production, and promotion and dissemination through a cross-media approach.

Work groups will therefore be formed to allow all participants to interact with one another and acquire soft skills related to project management, teamwork, digital creativity, and critical thinking.

The project work completed at the end of the course may be shared with the program’s Web Editorial Team, which will evaluate whether to publish it on the university’s official social media channels and in the digital magazine Compassunibo.

Readings/Bibliography

To further explore the Laboratory’s topics, we suggest reading some of the texts listed. Additional reading suggestions will also be provided during the Laboratory.

1. Fontana, A. (2020) Storytelling d’impresa, Hoepli, Milano
2. Fontana, A. (2018) Storie che incantano. Il lato narrativo dei brand, ROI Edizioni, Macerata
3. Salmon, C. (2008) Storytelling. La fabbrica delle storie, Fazi editore, Roma
   
4. Bonacini, E. (2023) Storytelling culturale e piattaforme digitali, D. Flaccovio, Palermo
5. Arcagni, S. (2021) Storytelling digitale. Le nuove produzioni 4.0, Luiss University Press, Roma
6. Pivanti, R. (2021), Branded Podcast Producer. Narrazioni audio per brand capaci di farsi ascoltare, Franco Angeli, Milano
8. Bonini, T., Perrotta, M. (2023), Che cos’è un podcast, Carocci, Roma

Teaching methods

The teaching methodology used to support the learning process and achieve the course objectives is structured around:

• Lectures Analysis and discussion of case studies
• Group work
• Practical simulations
• Project work with the support of the Digital Production Laboratory (Pro.Digi) of the Department of Political and Social Sciences.

The Laboratory will consist of two-hour sessions, held partly in the classroom and partly at the Pro.Digi Laboratory. Students attending the course are required to attend at least 70% of the sessions.

Assessment methods

The final evaluation of the course includes a judgement of suitability.

ATTENDING STUDENTS

The final exam for students who attend at least 70% of the sessions involves the implementation of a project through group work.

The goal is to conceive and develop a full-fledged multimedia storytelling project, experimenting with all the necessary stages of its creation, culminating in the production of a pilot episode of the conceived format.

Specifically, students are required to:

• Give a presentation of the project work in progress
• Submit the final multimedia project during the exam sessions

The final judgement of suitability will consider the following factors:

• attendance at the meetings (10%)
• active participation (20%)
• presentation and implementation of the project (70%)

The project development and implementation methods will be explained during lessons.

NON-ATTENDING STUDENTS

The final exam for non-attending students consists of a paper on themes and issues related to the use of multimedia storytelling applied to the world of business, brands, and cultural institutions.

The focus may also be the analysis of a specific case study.

The topic can be discussed and agreed upon via email or by scheduling an appointment on Teams at least four weeks before the exam date for which you intend to register.

Paper submission guidelines:

Length: min. 5,000 words – max 8,000 words (excluding bibliography and web references)

Structure: Title, Text, Bibliography, Web References

File format: PDF or Word

Submission method: eMail to michela.zingone@unibo.it [mailto:michela.zingone@unibo.it] by midnight on the day before the exam date.

Teaching tools

Slide, videos, and podcast will be used in classroom to support the learning experience.

Participants will also have access to the digital equipment at the Pro.Digi Laboratory of the Department of Political and Social Sciences.

Information on accessing the recording studio and reserving equipment will be explained during lesson.

Office hours

See the website of Michela Zingone