- Docente: Paola Giuri
- Credits: 6
- SSD: SECS-P/08
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Business Administration and Management (cod. 6796)
Learning outcomes
At the end of the course, the student acquires the skills, tools and methodologies useful for developing and implementing business growth strategies in international markets, both with reference to small and new and large companies. The student will be able to understand the role of economic, geopolitical and social factors in the selection processes of countries and the methods of entry into foreign markets, and to identify choices consistent with the international strategy within some of the key company functions (marketing, production and logistics, R&D, human resources management).
Course contents
Globalization. National differences
International trade theory
Strategy and organization of international business
Entry strategy and strategic alliances
Export Management
Global production, outsourcing, backshoring
Global marketing and R&D
Readings/Bibliography
· Hill C.W.L. (2023). International business, McGraw Hill. Capitoli 1-6, 13-19.
Case studies and additional readings available in Virtuale at the beginning of the course.
Additional information about specific parts of the chapters that are not included in the program will be available on Virtuale at the beginning of the course.
Teaching methods
- Lectures, assignment questions to readings and cases, polls.
- Guest lectures (organized as seminars) on behalf of practitioners.
- Case studies developed with the active participation of the students and presentation and discussion of case studies by the students.
Assessment methods
For the exam in presence: written exam with structured open questions.
For online exams: oral exam on MS Teams.
The exam includes questions on critical discussion of theories, concept, tools and application to real or hypothetical cases.
The preparation to the exam requires deep knowledge of the theories, analytical concepts and applications included in the teaching materials and slides.
The mark will also consider the participation of students to project works, case studies and presentations during the lectures.
There are no differences for Erasmus students.
It is possible to refuse the grade of the exam more than once.
Te grade will be assigned according to the following scale:
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 with laude excellent
Teaching tools
We will use the following tools:
- Case studies
- Lecture slides
- Mentimeter
- electronic spreadsheets (xls)
- Openboard
- Other materials on the Virtuale platform
In case of online lectures:
- Microsoft Teams
Office hours
See the website of Paola Giuri