73925 - Principles of Management

Learning outcomes

The course provides the basic concepts and tools for analyzing the company in its core elements, in relation with the external environment, and with its main stakeholders. In particular, at the end of the course the student is able to: - know the main theories of the company; - place the company within its socio-economic system; - analyze the external environment of the company; - define the business of the company; - systematically analyze resources and skills; - understand the role of digitalization in business management.

This course introduces the fundamental concepts and analytical tools for understanding the firm in its essential components, its relationship with the external environment, and its key stakeholders. By the end of the course, students will be able to:

• Understand and compare the main theories of the firm;

• Situate the firm within its broader socio-economic context;

• Analyze the external environment and its impact on business strategy;

• Implement the "business defintion" of a company: Define the firm’s core business and strategic orientation;

• Analyze the firm's internal envirnoment: Assess resources and capabilities through a systematic framework;

Course contents

- Theories of the firm

- The concept of business

- The business definition: the definition of the activities in which the company operates

- Industry analysis

- Value chain

- Competitive advantage and sources of the competitive advantage

- Resources and competences

- The evolution of analytical techniques

Readings/Bibliography

Economia e gestione delle imprese by Alessandro Baroncelli and Luigi Serio, II ed., McGraw Hill. Chapters: 1, 2, 3, 4, 5, 6, 7 (Optional: 14).

Teaching methods

Lectures. Application of theories to real cases. Guest lectures by industry professionals.

 

Teaching assistant: dott.sa Chiara Berti <chiara.berti8@unibo.it>

Assessment methods

Multiple choice test.

Mark scale:

<18 Fail.

18-23 Pass.

24-27 Good.

28-30 Distinction.

30 e lode Great Distinction.

Teaching tools

Slides.

Office hours

See the website of Mariachiara Colucci