99584 - Communication in the Media T (L-Z)

Learning outcomes

At the end of the module, the student is able to understand the key themes of project communication, understood as a complex product-system in its material and immaterial dimension, and of its diffusion through the media. The student is able to place himself within a professional, economic, cultural and social system; he/she is capable of developing artefacts that communicate her skills; he/she is able to express her positioning regarding contemporary and future challenges.

Course contents

The Laboratory will include a first part (5 weeks) in which students will follow a workshop dedicated to service design.
In the second part of the Lab, students will be confronted with designers, experiences and case histories pertaining to cultural and creative disciplines (audiovisual, graphic and publishing, visual and ux design), with the aim of designing a personal portfolio.

PART I – DESIGN THINKING AND SERVICE DESIGN
The intensive workshop will introduce Design Thinking and Service Design methods and tools through a structured program inspired by the Design Sprint methodology. Students will work in groups on a real-world case study related to sustainable mobility, with the goal of designing and developing an integrated system of products and services. Activities will include both needs analysis (problem identification phase) and solution generation and prototyping. The program will include hands-on exercises, research on existing resources, field explorations, and tools for strategic visioning and project narrative.

PART II – COMMUNICATING THE SELF AS A PRODUCT
The course aims to provide elements of context, process and the methodological tools that will enable students to acquire the necessary skills to represent and communicate the self as product.

For the designer today, understanding and communicating the self preludes the formation of a design consciousness and the ability to navigate productive, cultural and economic contexts to design reality, products and services.

The designer's responsibility to hone interpretive skills of the design self underlies the expression of personal design approach, identity, and creative and professional skills.
Communicating the self as a project means creating identity, representing the spatialized self, designing relationships, and outlining one's profile as a designer through narrative, multichannel, and multimedia languages.
In order to develop appropriate communication, students will need to acquire knowledge and skills ranging from the interpretation and evaluation of one's work and its translation into digital form. Thus, the objective of the module is to equip students with the theoretical and technical tools needed to design self-communication.

Readings/Bibliography

Required reading:

Formia, E., Gianfrate, V., & Vai, E. (2021). Design e mutazioni. Processi per la trasformazione continua della città. Bononia University Press.

Maffei, S., Villari, B., Simeone, G. (2013). Design dei servizi. Strumenti e pratiche progettuali per la trasformazione. Franco Angeli Editore.

Manzini, E. (2015). Design, When Everybody Designs: An Introduction to Design for Social Innovation. MIT Press.

Sanders L. (2008). An evolving map of design practice and design research Interactions.

Stickdorn, Hormess, Lawrence, Schneider (2018). This is Service Design Doing: Applying Service Design Thinking in the Real World. O’Reilly Media.

Tassi, R. (2019). #Service designer. Il progettista alle prese con sistemi complessi. Franco Angeli Editore.

Di Maria, V. (2020), Start small. Il service design per le piccole aziende. UXUniversity.

Maggi, S. (2020). Mobilità sostenibile. Muoversi nel XXI secolo. Il Mulino.

Online references:

https://www.designcouncil.org.uk/fileadmin/uploads/dc/Documents/DesignCouncil_Design%2520methods%2520for%2520developing%2520services.pdf

https://www.designcouncil.org.uk/

https://servicedesigntools.org/

https://www.designkit.org/

Further reading on the photography sector:

Adams, R. (2012). La bellezza in fotografia. Bollati Boringhieri.

Barthes, R. (1979). La camera chiara. Nota sulla fotografia. Einaudi.

Ghirri, L. (2009). Lezioni di fotografia. Quodlibet.

Moholy-Nagy, L. (2010). Pittura Fotografia Film. Einaudi.

Vaccari, F. (2011). Fotografia e inconscio tecnologico. Einaudi.

Teaching methods

The interactive and research method will be adopted. Lectures, Design Talks by professionals from the cultural and creative sectors will alternate with laboratory and verification moments. The teacher will function as a guide and coordinator of activities based on the problematization of content.

Service Design Workshop
Desk research and data research with specific insights into sustainable mobility and urban contexts. Development of surveys and fieldwork (observations, direct interviews, needs assessments, etc.). Rapid prototyping. Creation of summary reports.

In consideration of the type of activity and teaching methods adopted, the frequency of this training activity requires the prior participation of all students to modules 1 and 2 of training on safety in the study places, in e-learning mode.

https://elearning-sicurezza.unibo.it/

Assessment methods

The evaluations of the individual Modules will contribute to generating a single final grade for the entire integrated Laboratory.

Teaching tools

Slides, selected articles and texts, journals, catalogs, references, and case studies.

Office hours

See the website of Elena Vai

See the website of Beatrice Turillazzi