- Docente: Francesca Milano
- Credits: 4
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in Media, Public and Corporate Communication (cod. 5703)
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from Oct 03, 2025 to Nov 14, 2025
Learning outcomes
The workshop aims to provide advanced skills in writing and producing multimedia informational content for various media and digital contexts.
By the end of the workshop, the student:
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is able to carry out investigative work and produce long-form multimedia content;
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is proficient in using and verifying sources;
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has acquired mastery of tools for producing audiovisual content for the web and major platforms;
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is familiar with various case histories related to journalistic investigations conducted using digital tools.
Course contents
Writing and, more broadly, producing information today requires different skills depending on the medium used. During the workshop, we will analyze how journalism changes according to the medium: print, web, social media, radio, TV, podcasts, video, newsletters.
We will start with the basic rules of “traditional” journalism, which are still valid today and serve as the compass for journalistic work, and we will reflect together on how to apply them to new media.
For each medium, we will identify the appropriate language, the necessary skills, relevant usage data, common mistakes to avoid, and the rules to follow.
In particular, this course will focus on:
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journalistic-narrative podcasts;
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video;
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press reviews;
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social media news coverage.
Readings/Bibliography
Diritto dell'informazione e dei media - di C. Melzi d'Eril, O. Pollicino, G. E. Vigevani, M. Bassini e M. Cuniberti. Ed. Giappichelli 2022
Teaching methods
Lezioni frontali, discussioni di gruppo, simulazioni, esercitazioni e project work.
L'obiettivo finale è quello di far realizzare agli studenti un prodotto giornalistico digitale (podcast, copertura social di un evento o simile)
Assessment methods
Given the structure of the workshop, attendance is mandatory in order to acquire the required skills. Assessment will be based on the following criteria:
Group project and presentation: 50%
Final paper (written exam): 50%
For the group project, students will be required to produce a digital journalistic product (such as a podcast, social media coverage of an event, or similar).
Teaching tools
Articles, podcast, video, case study.
Office hours
See the website of Francesca Milano