- Docente: Fabio Guido Ulderico Ancarani
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Teaching Mode: Traditional lectures
- Campus: Bologna
- Corso: Second cycle degree programme (LM) in International Management (cod. 5891)
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from Sep 15, 2025 to Oct 21, 2025
Learning outcomes
By the end of this course students are able to: - develop team-working abilities to conduct, present and discuss research results; - develop the framework for designing International Marketing Strategies; - acquire the methods to analyze foreign markets and consumers.
Course contents
1. International Marketing between Standardization and Adaptation
2. International Marketing. Focus on Emerging Markets
3. Research and Strategy in International Markets
4. Selection of International Markets
5. Entry Strategy
6. Pricing in International Markets
7. Communication and Delivery of Value
8. International Branding
Readings/Bibliography
Slides Produced by the Professor
Teaching methods
Face to Face Lessons
Case Discussion
Guest Speakers
Assignment and Scenarios
Assessment methods
Final Exam plus assignments and class participation
Teaching tools
Guest Speechs and Exercises
Office hours
See the website of Fabio Guido Ulderico Ancarani