28666 - Business Creation Laboratory T-A

Learning outcomes

At the end of the course, students will be able to develop their own technology-based entrepreneurial idea and draft a business plan.

Course contents

• The following topics will be explored in depth during the course:
• The definition of a business idea
• Market analysis using Porter's five competitive forces model
• The entrepreneurial team
• The three business strategies
• Financial statements: income statement and balance sheet,
• The cash flow budget
• Strategic marketing: the concepts of segmentation and market positioning
• Operational marketing: product, price, communication, and distribution

Readings/Bibliography

Teaching materials prepared by the teacher are provided in class.

Teaching methods

The course consists of 6 credits, including 3 credits of lectures and 3 credits of practical activities carried out in the classroom, such as:

• Student group work on case studies,
• Preparation of a business plan for their own business project,
• Testimonials from consultants, professionals, and entrepreneurs.

Assessment methods

The end-of-course exam consists of the preparation and presentation to the instructor of a business plan for a business idea developed by a team of students.

This method aims to assess the achievement of the learning objectives:

• Know the strengths and weaknesses of one's business idea
• Know the threats and opportunities inherent in the market to be addressed
• Know how to correctly prepare a financial plan

Teaching tools

The teaching materials presented in class will be made available to students on the platforms set up by the University of Bologna.

Office hours

See the website of Fabrizio Bugamelli