B2652 - RESPONSABILITÀ SOCIALE D’IMPRESA E WELFARE AZIENDALE

Learning outcomes

At the end of the course, the student: a) knows the sociological categories and the tools useful to understand and analyse corporate social responsibility and the corporate welfare phenomenon in its internal and territorial dimensions; b) knows how to recognise the different semantics of corporate welfare, the tools deriving from it and the dynamics of its impact in terms of welfare; c) knows and critically masters the digital tools (apps and platforms) characterising current corporate welfare experiences and knows the elements characterising digital welfare within the platform society.

Course contents

The first module of the course aims to familiarise students with the topic of corporate social responsibility, with particular reference to its internal dimension, i.e. corporate welfare

In the first part the theme of corporate social responsibility will be addressed (definitions, areas of intervention, instruments) with reference to the national and international scientific debate.

In the second part the cultures and practices referring to the corporate welfare experiences of organisations of different sectors and sizes will be analysed with particular reference to the aspects and tools referring to corporate communication in these areas of intervention.

Readings/Bibliography

- Rizza, R. e Bonvicini, F: Attori e Territori del welfare. Innovazioni nel welfare aziendale e nelle politiche di contrasto all'impoverimento, FrancoAngeli, Milano. 2014 [Prima parte: capitoli 1; 2; 3. Seconda parte: capitoli: 7;8]

Treu, T. (a cura di) Welfare aziendale, Ipsoa: Milano, 2023

(Capitoli: Introduzione; 1; 2; 3; 4; 5; 7; 8; + 2 casi aziendali ENI e Lamborghini)

- Olivelli, F., L’inquadramento sistematico del welfare aziendale, in Rivista del Diritto della Sicurezza Sociale, Fascicolo 1, marzo 2020, pp. 103-124.

- Porter, M. e Kramer, M., Creare valore condiviso, in Harvard Business Review, Gennaio-febbraio 2011, pp. 69-85.

- Viganò, F. e Lallo, C. Il paradosso del non uso delle misure di conciliazione famiglia-lavoro. Uno studio empirico italiano, in Stato e Mercato, 2, 2020, pp.363-390.

- Viganò, F., Macchioni, E. e Lallo, C. La conciliazione famiglia lavoro come nuovo rischio sociale secondo una prospettiva di genere. Un’analisi quantitativa nel settore elettrico italiano, in Autonomie locali e servizi sociali, 1, 2022, pp. 67-91.

- 6° Rapporto Censis-Eudaimon sul welfare aziendale

- 7° Rapporto Censis-Eudaimon sul welfare aziendale

testi disponibile al seguente link: https://eudaimon.it/it/rapporti-censis-eudaimon/

- Welfare Index PMI, Rapporto 2024, L’età adulta del welfare aziendale. Le PMI pronte per il rinnovamento del welfare del Paese,

testo disponibile al seguente link: https://www.welfareindexpmi.it/wp-content/uploads/2024/06/WIPMI_Rapporto_2024_Digital.pdf

 

Teaching methods

The first 5 lessons will be held by the lecturer following a teaching method defined as "frontal" in which the participants will be introduced to the workshop topics.

The remaining 5 lectures will be set up in a seminar mode, giving participants the opportunity to present papers and research on the topic that will be entrusted to them by the lecturer at the beginning of the course, Seminars with classroom debate.

Presentations of in-depth work by students.

Talks by industry practitioners.

Finally, students will be involved in the presentation and analysis of case studies and will be involved in simulating the construction of a corporate welfare plan.

Starting from the students' interest, a field research work can be carried out in order to identify company best practices on the theme of company welfare.

Assessment methods

The final examination will consist of an oral interview in which knowledge of the concepts of corporate social responsibility and corporate welfare will be tested, followed by the presentation and discussion with the lecturer of the in-depth paper produced during the course.

In terms of evaluation, emphasis will be placed on attendance, participation and interventions made in the classroom by participants, as well as the ability to work in a group.

Teaching tools

During the course, students will be provided with supplementary teaching materials (texts, foreign essays, research reports) aimed at deepening specific aspects of the course.


The Virtual Platform will be used as a support tool for managing the meeting schedule and sharing material.

Office hours

See the website of Elena Macchioni

See the website of Alberto Perfumo