- Docente: Umberto Lago
- Credits: 6
- SSD: SECS-P/08
- Language: English
- Moduli: Umberto Lago (Modulo 1) Marco Visentin (Modulo 2)
- Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2)
- Campus: Rimini
- Corso: Second cycle degree programme (LM) in Service Management (cod. 5943)
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from Nov 06, 2024 to Dec 06, 2024
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from Nov 20, 2024 to Dec 11, 2024
Learning outcomes
At the end of the course students learn how to focus on the analysis of the most important theories in service innovation. They are also able to analyse a competitive arena, to identify resources and core competences of a firm, to structure make or buy decisions, to discuss diversification choices. They have a comprehensive view of strategic choices and tools.
Course contents
- New and disruptive business models
- From the firm to the ecosystem of firms
- The role of the digital economy in shaping new business models
- Study of a truly innovative business model
Readings/Bibliography
Readings and cases to be distributed in Class
Teaching methods
Acquisition of key concepts and training with analytical tools will take place through lectures, group discussion, case studies, and readings. Teamwork will help students experiment with strategic problem solving and decision making in real business cases.
Assessment methods
Written exam, with a multiple choice section and an open question/exercise. For those who cannot attend the exam, it is possible to have an oral exam on the Teams platform
Group work finalized to prepare and present a business case
Exam grades can be refused.
Grades are defined as follows
• <18 insufficient
• 18-23 sufficient
• 24-27 good
• 28-30 very good
• 30 e lode excellent
Teaching tools
Slides, business cases, news and press articles
Office hours
See the website of Umberto Lago
See the website of Marco Visentin
SDGs
This teaching activity contributes to the achievement of the Sustainable Development Goals of the UN 2030 Agenda.