69231 - Tourism Management

Learning outcomes

Learning Outcomes: At the end of the course the student develops skills and technical abilities related to: strategies of business development, innovation, and internationalization in the tourism sector. More specifically, the student is able to: apply the proper analytical tools to the tourism sector; to competently evaluate the technological and organizational process of change within the firm; to critically evaluate the management of internationalization.

Course contents

- business plan project

- strategy definition, mission, vision and values

- competitor analysis

- market demand trend

- revenue management approach

- price analysis

- strategic management in the hotel industry

- financial indicators of performance

- entrepreneurship

Teaching methods

During the lectures, the presentation of theoretical issues will be complemented by critical discussion of strategic applications in the accomodation system.

Students will receive take home problem sets, to be solved in small groups and handed in with specific deadlines. These homework require data analysis work and writing short essays aimed to produce a project of business plan

Assessment methods

There are two components of the course assessment: take home assignments in terms of a business plan project in groups and written exam on price topic.

The grade is graduated as follows:

<18 failed
18-23 sufficient
24-27 good
28-30 very good
30 e lode excellent

Teaching tools

Dedicated page on the VIRTUALE platform containing:

• News and updated information
• Lectures slides

Office hours

See the website of Manuela Presutti

See the website of Massimo Giovanardi