Massimo Giovanardi

Massimo Giovanardi is an expert of place branding – an umbrella term for research in place marketing, destination image and place-of-origin effect. More broadly, his research approach takes sociological perspectives to understand the processes whereby places are marketed, communicated and consumed. His contributions appeared on Annals of Tourism Research, Marketing Theory, Environment and Planning A, Journal of Business Research and Cities.

Massimo developed an expertise in ethnographic methodologies, interpretative approaches and alternative dissemination methods based on music. "Destinations" is his most recent project that includes a book and a music album. The goal is to integrate songwriting and academic research in order to explore the current challenges of place and tourism management

He is one of the board members of CAST, the Centre for Advanced Studies in Tourism, where he has contributed to projects on sustainable tourism such as the Interreg Italy-Croatia RECOLOR. Previously, he held positions at Stockholm Business School and University of Leicester School of Business.