Foto del docente

Massimo Giovanardi

Associate Professor

Department for Life Quality Studies

Academic discipline: SECS-P/08 Management


Giovanardi, M; Silvagni, MG; Barbini, FM, The SWOT of Damocles: challenges in shaping inclusive place marketing audits, «PLACE BRANDING AND PUBLIC DIPLOMACY», 2023, 19, pp. 294 - 304 [Scientific article]Open Access

Giovanardi, M, Approaching place and space as craftsperson: on the dialogue between theory and practice, «QUALITATIVE MARKET RESEARCH JOURNAL», 2022, 25, pp. 636 - 645 [Scientific article]Open Access

Massimo Giovanardi, DESTINATIONS: canzoni per la gestione del territorio e del turismo / Songs for place and tourism management, Milano, Udine, Mimesis Edizioni, 2022, pp. 203 (ETEROTOPIE). [Research monograph]

Hassen, Inès; Giovanardi, Massimo, Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities, «ENVIRONMENT AND PLANNING A», 2021, 53, pp. 1525 - 1546 [Scientific article]Open Access

Chiara Rinaldi, Massimo Giovanardi, Andrea Lucarelli, Keeping a foot in both camps: Sustainability, city branding and boundary spanners, «CITIES», 2021, 115, Article number: 103236 , pp. 1 - 4 [Scientific article]Open Access

Massimo Giovanardi; Maria Giulia Silvagni, Profiling ‘Red Bologna’: Between neoliberalisation tendencies and municipal socialist legacy, «CITIES», 2021, 110, Article number: 103059 , pp. 1 - 11 [Scientific article]Open Access

Lucarelli, Andrea; Giovanardi, Massimo, Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda, «JOURNAL OF MACROMARKETING», 2019, 39, pp. 88 - 102 [Scientific article]

Massimo Giovanardi, MIhalis Kavaratzis, Maria LIchrou, CRITICAL PERSPECTIVES ON PLACE MARKETING, in: The Routledge Companion to Critical Marketing, London, Routledge, 2018, pp. 115 - 134 [Chapter or essay]

Mihalis Kavaratzis; Massimo Giovanardi; Maria Lichrou, Inclusive Place Branding: Critical Perspectives in Theory and Practice, Abingdon, Routledge, 2018, pp. 195 . [Editorship]

Giovanardi, Massimo*; Lucarelli, Andrea, Sailing through marketing: A critical assessment of spatiality in marketing literature, «JOURNAL OF BUSINESS RESEARCH», 2018, 82, pp. 149 - 159 [Scientific article]

Hassen, Inès; Giovanardi, Massimo*, The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’, «CITIES», 2018, 80, pp. 45 - 52 [Scientific article]

Rabbiosi, Chiara; Giovanardi, Massimo, Editorial: Beyond the Great Beauty: Rescaling Heritage and Tourism, «ALMATOURISM», 2017, 8, pp. 1 - 6 [Scientific article]Open Access

Rabbiosi, Chiara; Giovanardi, Massimo, Rediscovering the “Urban” in Two Italian Tourist Coastal Cities, in: Tourism in the City. Towards an Integrative Agenda on Urban Tourism, Switzerland, Springer International Publishing, 2017, pp. 247 - 258 [Chapter or essay]

Goulart Sztejnberg, Raquel; Giovanardi, Massimo*, The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro, «JOURNAL OF MARKETING MANAGEMENT», 2017, 33, pp. 421 - 445 [Scientific article]

Lucarelli Andrea; Giovanardi Massimo, From “Moving Consumption” to “Spacing Consumption:” in Search of Consumption Geographies, in: NA - Advances in Consumer Research, Duluth, MN, Association for Consumer Research,, 2016, pp. 324 - 328 [Chapter or essay]

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