Foto del docente

Massimo Giovanardi

Associate Professor

Department for Life Quality Studies

Academic discipline: SECS-P/08 Management


Lucarelli, Andrea; Giovanardi, Massimo, Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda, «JOURNAL OF MACROMARKETING», 2019, 39, pp. 88 - 102 [Scientific article]

Massimo Giovanardi, MIhalis Kavaratzis, Maria LIchrou, CRITICAL PERSPECTIVES ON PLACE MARKETING, in: The Routledge Companion to Critical Marketing, London, Routledge, 2018, pp. 115 - 134 [Chapter or essay]

Mihalis Kavaratzis; Massimo Giovanardi; Maria Lichrou, Inclusive Place Branding: Critical Perspectives in Theory and Practice, Abingdon, Routledge, 2018, pp. 195 . [Editorship]

Giovanardi, Massimo*; Lucarelli, Andrea, Sailing through marketing: A critical assessment of spatiality in marketing literature, «JOURNAL OF BUSINESS RESEARCH», 2018, 82, pp. 149 - 159 [Scientific article]

Hassen, Inès; Giovanardi, Massimo*, The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’, «CITIES», 2018, 80, pp. 45 - 52 [Scientific article]

Rabbiosi, Chiara; Giovanardi, Massimo, Editorial: Beyond the Great Beauty: Rescaling Heritage and Tourism, «ALMATOURISM», 2017, 8, pp. 1 - 6 [Scientific article]Open Access

Rabbiosi, Chiara; Giovanardi, Massimo, Rediscovering the “Urban” in Two Italian Tourist Coastal Cities, in: Tourism in the City. Towards an Integrative Agenda on Urban Tourism, Switzerland, Springer International Publishing, 2017, pp. 247 - 258 [Chapter or essay]

Goulart Sztejnberg, Raquel; Giovanardi, Massimo*, The ambiguity of place branding consultancy: working with stakeholders in Rio de Janeiro, «JOURNAL OF MARKETING MANAGEMENT», 2017, 33, pp. 421 - 445 [Scientific article]

Lucarelli Andrea; Giovanardi Massimo, From “Moving Consumption” to “Spacing Consumption:” in Search of Consumption Geographies, in: NA - Advances in Consumer Research, Duluth, MN, Association for Consumer Research,, 2016, pp. 324 - 328 [Chapter or essay]

Massimo Giovanardi, Rescaling Destination Branding, in: Beyond the Great Beauty - Book of Abstracts, 2016, pp. 20 - 21 (atti di: Beyoond the Great Beauty: Rescaling Heirtage and Tourism, Rimini, 10-12 February 2016) [Abstract]

Lucarelli, Andrea*; Giovanardi, Massimo, The political nature of brand governance: A discourse analysis approach to a regional brand building process, «JOURNAL OF PUBLIC AFFAIRS», 2016, 16, pp. 16 - 27 [Scientific article]

Giovanardi, Massimo*, A Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin, «EUROPEAN PLANNING STUDIES», 2015, 23, pp. 597 - 615 [Scientific article]

Hytti, Ulla*; Kuoppakangas, Päivikki; Suomi, Kati; Chapleo, Chris; Giovanardi, Massimo, Challenges in delivering brand promise – focusing on municipal healthcare organisations, «THE INTERNATIONAL JOURNAL OF PUBLIC SECTOR MANAGEMENT», 2015, 28, pp. 254 - 272 [Scientific article]

Florek, Magdalena; Giovanardi, Massimo, Sustainability, liveability and connectivity, «JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT», 2015, 8, pp. 1 - 3 [Scientific article]

Rabbiosi Chiara; GIovanardi Massimo, Where the sea meets heritage: developing urban tourism in Italian coastal cities, in: Integrating city tourism(s) into the urban research agenda, 2015, pp. 36 - 37 (atti di: Integrating city tourism(s) into the urban research agenda, L'Aquila - GSSI, 15-16 June 2015) [Abstract]

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