Research Interests
- Place branding and marketing
- Destination management and sustainable tourism
- Consumer research and socio-cultural approaches to consumption
- Media communication arts-based methodologies and semiotics
From Oct. 2018: Associate Professor, UNIVERSITY OF BOLOGNA, DEPARTMENT FOR LIFE QUALITY STUDIES – Rimini Campus (Italy)
- Affiliated to the Centre for Advanced Studies in Tourism (CAST)
- Developing research projects on destination marketing and management
PREVIOUS POSITIONS
Nov. 2014-Feb. 2019
Lecturer in Marketing, UNIVERSITY OF LEICESTER, SCHOOL OF BUSINESS – Leicester (UK).
- Teaching postgraduate and undergraduate modules in Marketing
- Involved in the research activities of the Marketing Division
Jan. 2013-- June 2014
Assistant Professor, STOCKHOLM BUSINESS SCHOOL – Stockholm (Sweden)
- Taught undergraduate and graduate marketing courses (Tourism and Hospitality Marketing Management, Public Marketing, Strategic Marketing Management, International Marketing)
- Involved in the research activities of the “Stockholm Programme of Place Branding”
Oct. – Dec. 2012
Post-doc Researcher, STOCKHOLM BUSINESS SCHOOL – Stockholm (Sweden)
- Involved in the research activities of the Stockholm Programme of Place Branding
- Received a grant by Italienska Kulturinstitutet ‘C.M. Lerici’
Sept. 2009-Dec. 2009
Visiting Ph.D .Student, VON HUMBOLDT UNIVERSITY, BERLIN GRADUATE SCHOOL OF SOCIAL SCIENCES (Germany)
2007 – 2011
Ph.D. Programme in Sociology of Cultural Phenomena and Normative Processes, UNIVERSITY OF URBINO – DEPARTMENT OF ECONOMICS, SOCIETY AND POLITICS.
Selection of publications in high-impact outlets
Hassen, I. and Giovanardi, M. (2021). Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities. Environment and Planning A: Economy and Space, 53(6), 1525-1546.
Giovanardi, M. and Silvagni, M. G. (2021) Profiling ‘Red Bologna’: Between neoliberalisation tendencies and municipal socialist legacy. Cities, 110, 103059
Kavaratzis, M., Lichrou M. and Giovanardi, M. (Eds.) (2018). Inclusive Place Branding: Critical Perspectives in Theory and Practice, Routledge.
Giovanardi, M. and Lucarelli, A. (2018). Sailing through marketing: A critical assessment of spatiality in marketing literature. Journal of Business Research, 82, 149-159.
Hassen, I., & Giovanardi, M. (2018). The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’. Cities, 80, 45-52.
Goulart Sztejnberg, R. and Giovanardi, M. (2017) The ambiguity of place branding consultancy: Working with stakeholders in Rio de Janeiro. Journal of Marketing Management, 33(5-6), 421-445.
Giovanardi, M., Lucarelli, A. and L’Espoir Decosta, P. (2014) Co-performing Tourism: the Pink Night Festival of the Romagna Riviera; Annals of Tourism Research, 44(1), 102–115.
Giovanardi, M, Lucarelli, A. and Pasquinelli, C.(2013) Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands; Marketing Theory, 13(3), 365–383.
Involvement in applied research and consultancy projects
PRIN “ITALIAN FEMINIST PHOTOGRAPHY”: Research Project with National Relevance) - contributing to the research unit responsible for communication and outreach, 2022-2025
“REPOSITIONING SEASIDE DESTINATIONS AFTER COVID-19: THE PILOT CASE OF CATTOLICA (IT)” – consulting project funded by UNI.RIMINI, 2021-2022
“MUSEICON” – an applied research project aiming at improving visual communication at the Museum System of University of Bologna, 2019-2020
“RECOLOR” – an INTERREG Italy-Croatia project on sustainable tourism development (https://www.italy-croatia.eu/web/recolor ), 2019-2022
“NUDGE MY TOUR” – an ERASMUS+ project on behavioural science and tourism flows management (https://nudgemytour.com/about/ ), 2021-2023
“THE WINE LAB” – an ERASMUS+ project on rural development, agriculture and oenology (https://www.thewinelab.eu/en/about ), 2017-2019
Teaching Experience (a full portfolio is available upon request)
Massimo Giovanardi is a Fellow of the Higher Education Academy (HEA) . Courses taught include: Destination Marketing & Management; Marketing places: Tourism and Beyond; Public Marketing; Marketing Management; Economics and Business Management; Principles of Marketing; Sustainable Management.
Guest lectures include a TED talk held during TEDxRio, Rio de Janeiro (Brazil), August 12th 2014
