82162 - Strategy and Entrepreneurship Lab

Academic Year 2024/2025

  • Teaching Mode: Traditional lectures
  • Campus: Forli
  • Corso: First cycle degree programme (L) in Economics and business (cod. 9202)

    Also valid for First cycle degree programme (L) in Economics and business (cod. 9202)

Learning outcomes

The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development. At the end of the course students will be able to apply the theoretical concepts for the development of a business plan related to a concrete business opportunity.

Course contents

  1. Decisions, strategy and valuation
  2. Competitive environment and the firm
  3. Resources and capabilities of the firm
  4. Competitive advantage: Cost and differentiation
  5. Models of industry evolution and classifications
  6. Strategies in innovative industries
  7. Vertical integration
  8. Multinational and global strategies
  9. Diversification and management of diversified companies

Readings/Bibliography

Robert M. Grant
Contemporary Strategy Analysis (10th ed)
John Wiley & Sons, 2018

Teaching methods

Lecture. Discussion of readings handed out in class

Assessment methods

Written exam: three open-ended questions, length 45'
Optional oral exam as integration of the written one

Grading:

< 18. Fail. Considerable further work is required for an even basic understanding of the content of the course.

18-22. Sufficient. Understanding of the content of the course meets the minimum criteria; some mnemonic retention, little real understanding of the course topics.

23-24. Satisfactory. Some understanding of the course topics, with significant shortcomings.

25-27. Good. Good understanding of the course topics, with some errors.

28-30. Very good. Full understanding of the course content, possibly minor errors.

30 Lode. Perfect. Perfect understanding of the course content.

Teaching tools

Recordings of the lectures, slides used, readings discussed, and examples of the exam questions are available in the website of the course (virtuale.unibo.it)

Office hours

See the website of Raffaele Corrado