B0712 - Operation - Planning Seminars (Gr. B)

Learning outcomes

At the end of the seminar (activity strictly pertinent with the objectives of the Degree Programme) the student gains skills and specific knowledge of the Fashion field.

Course contents

Aiming to offer to our students of the Third Year various teaching activities that may potentially disclose potential future opportunities in the field of Fashion, the Bachelor Degree in "Culture e Pratiche della Moda" has planned throughout the years a relevant number of Seminars and Workshops. These teaching activities are held by scholars working in the fields of Fashion Studies and the Humanities and freelance professionals who are experts in various fields strictly related to Fashion (web design, photography, analysis of texts and communication, creation of events, archives, fashion collections, fashion styling, computer science applied to fashion, and so on). Given their nature, which is often practical and typical of a workshop, our Seminars of the Third Year are limited enrollment courses with compulsory attendance.

 

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WORKSHOP "PHOTOGRAPHIC WORKFLOW AND TECHNIQUE"

(LECTURER: MATTIA CANDIOTTI).

 

In this workshop we will begin to understand the basics (and thus deepen our knowledge) of the professional photographic medium, the use of light on the set, workflow, and photographic post-production. We will then address the process of construction of a professional/commercial photographic image: conception, planning, shooting, and post-production. The aim is to provide the students with the tools to understand how a shoot is planned and realised and what is involved in collaborating and working alongside the photographer, especially in the fashion context.


The workshop will analyse contemporary photography with a particular focus on fashion photography, concentrating on the different types of photographic images currently required by the industry: from technical shots of garments and accessories, to images for shops and look-books, which are increasingly coincidental, up to social and campaign advertising images.

Technical topics covered:

Photographic technique

Light

Colour

Post-production.

Readings/Bibliography

The introductory and theoretical part of the workshop will be based on the use of slides (PPT) and real-time research on the various topics covered, for which the active participation of the students will be required.

In the practical part of the workshop, the students will have to realise a photographic project, taking care independently (and working in groups) of all the various aspects of the work-flow.

Teaching methods

During the workshop, the lecturer will help the students to design and carry out a photographic project throughout its phases, from the initial brief to the finalisation of the editing phase using Photoshop.

Assessment methods

At the end of the workshop the lecturer will assess the presence and commitment of the students, and their ability to construct the photographic project individually and as a team.

Teaching tools

The workshop is held in a fully equipped photographic laboratory.

Students are required to have:

- Their own computer + external mouse or graphic tablet for the editing stages;
- Adobe Photoshop installed, also vs trial, when requested during the course;
- One's own camera (if one has one);
- Internet connection.

Office hours

See the website of Stefano Marino