91118 - Fashion and Industrial Design

Learning outcomes

At the end of the course the student acquires advanced knowledge on the role of design in fashion, in particular in the relationship between fashion design and product design. It also acquires the ability to identify the creative avant-gardes in fashion design, with the aim of developing the ability to recognize emerging creativity. The student develops the ability to apply their research to design and production processes related to the field of display, packaging and exhibition design for fashion.

Course contents

Italian Ways: the key relationship between design and fashion in Italy

Designful Fashion: the role of the body in the encounter between industrial design and fashion design

The fashion of design: when fashion is made by product designers

Readings/Bibliography

Dardi, D., Pasca, V, "Manuale di storia del design", Silvana Editoriale, 2019 (edizione italiana)

Dardi, D., Pasca, V, "Design History Handbook", Silvana Editoriale, 2019 (English edition)

Future Concept Lab, “Estetiche Italiane, Italian Ways”, Scheiwiller, 2003

Rawsthorn, A., “Hello World: Where Design Meets Life”, Hamish Hamilton, 2013

Rawsthorn, A., “Design as an attitude”, JRP Ringier Kunstverlag, 2018

Ambrose, G., “Packaging the Brand: The Relationship Between Packaging Design and Brand Identity”, AVA Publishing, 2011

Bailey, S., Baker, J., “Visual Merchandising for Fashion”, Bloomsbury, 2014

Clark, J., “Exhibiting Fashion: Before and After 1971”, Yale University Press, 2014

Poletti, F., McDowell, C., Cantarini G., “The Fashion Set: the art of the fashion show”, Roads Publishing, 2016

 

Useful resources on essay writing:

University of York, "Academic writing: a practical guide” https://subjectguides.york.ac.uk/academic-writing/essays (last checked 11 October 2023)

University of Oxford, "Essay and dissertation writing skills” https://www.ox.ac.uk/students/academic/guidance/skills/essay (last checked 11 October 2023)

Teaching methods

The course will be held in person in Rimini.

Project review meetings are scheduled, in which students will present their ideas for the essay and discuss it with the professor.

Prior to the course, it is recommended that all participants study the book "Design History Handbook" by Dardi and Pasca, available in Italian and English editions (see bibliography).

Assessment methods

Attending students

• Presentation of an original essay (the detailed brief will be communicated during the lessons).
• Discussion of the lesson slides (available for download at the end of the course) and 1 book from the bibliography.
• Discussion of 1 book from the bibliography, for which students must demonstrate in-depth knowledge

 

Non-attending students

Presentation of an original essay focused on one of the following themes:

• Fashion and visual merchandising: an international brand and visual merchandising (showcases, displays, shops, etc.).
• Fashion and industrial design: analysis of the creative relationships between fashion and industrial designers (collaborations, clothes, shops, objects, home collections, etc.).
• Showing fashion: a brand and its last 3 years of staging fashion shows and presentations.
• Beyond the fashion show: alternative methods for the presentation of fashion collections.
• Exhibiting fashion: detailed analysis of a fashion exhibition (only if visited in person).

 

Each research must respect the following characteristics:

• The theme must necessarily be agreed with the teacher (via e-mail or meeting) at least 1 month before the exam.
• The index and the structure of the research must be approved by the teacher (via e-mail or meeting).
• Length: minimum 4000, maximum 5000 words.
• Illustrated research with 20-30 good quality images.
• The cover, index and bibliography must necessarily be present.
• The text must demonstrate knowledge of at least 3 books from the bibliography.
• The text should contain citations of at least 3 books from the bibliography.
• The essay must necessarily be in PDF format and the size must not exceed 10 MB.
  
• The delivery of the elaborate will be done via e-mail, using only the official Unibo email address.
• The essay must be sent at least 7 days before the date chosen for the exam.

In addition to the discussion of the essay, there will be:

• Discussion of the slides, discussion of the handouts (available for download at the end of the course), for which students will have to demonstrate in-depth knowledge

• Discussion of 1 book from the bibliography, for which students must demonstrate in-depth knowledge

 

IMPORTANT NOTES

• "Attending students" are students who will attend the lessons and will take the exam in the session immediately following the course.
• The topic of the final essay must always and in any case agreed with the professor.

Teaching tools

All slides projected during the lectures (including video and other content) will be shared with the students.

A handout will be provided at the end of the course, which will be an integral part of the exam, for both attending and nonattending students.

It is strongly suggested to take notes during the lectures.

Office hours

See the website of Paolo Ferrarini