73452 - Product Design T (L-Z)

Academic Year 2023/2024

  • Moduli: Mario Fedriga (Modulo 1) Sabina Betti (Modulo 2) Ludovica Rosato (Modulo 3)
  • Teaching Mode: Traditional lectures (Modulo 1) Traditional lectures (Modulo 2) Traditional lectures (Modulo 3)
  • Campus: Bologna
  • Corso: First cycle degree programme (L) in Industrial Design (cod. 8182)

Learning outcomes

At the end of the module, the student, through confrontation with real cases of design problems proposed extensively or through full-immersion experiences and from the re-brief, knows how to articulate the meta-design path, prefigure the design process, identify achievable margins of result, elaborate an innovative product concept, arriving at a complete and complex design outcome in all its elements.

Course contents

MODULE 1 (Workshop) - Prof. Mario Fedriga

During the 13 weeks there is a 25-hour Workshop in which students have the opportunity to have an immersive design experience over three days.


MODULE 2 - Prof. Sabina Betti

The Industrial Product Design Workshop is conducted following a methodological procedure that goes through three main phases of work: Research phase, Concept phase, Detail phase.


Research / What is the problem? Where does the idea come from?

In the first phase, the student focuses on the characteristics of the proposed theme and the related brief, trying to understand, through cross and vertical research, what the characteristics of the 'problem' are and what can be improved or possibly solved. The student in this phase deepens and refines the ability to compare with the current context, with the user, with historical references, with the products proposed by the current market, systematizes the data collected in order to better identify a set of meta-design orientations on which to reason.


Concept / What is the form-function of the idea?

This is the phase in which the data collected in the Research phase must be translated into a form-function. The tools that characterize the Concept phase are the hand sketch and the quick cardboard model. It is here that reasoning must be dynamic and open to changes in direction to foster the right combination of object form and function.


Detail/How is the idea constructed?

Once an optimal route has been chosen from among several proposals, the 'skeleton' of the project is fine-tuned, going down in scale to check the project at its vital points.


MODULE 3 - Prof. Ludovica Rosato

The activity aims to transmit the basic principles of physical ergonomics, bringing back concepts as anthropometry, percentiles, posture and usability. These aspects are really important for the Industrial Design project as they are the basis of the interaction between humans and objects / furniture / space.



bibliography will be communicated during the Workshop



Casoni, G., & Celaschi, F. (2020). Human Body Design. Corpo e progetto nell’economia della trasformatività. Milano: Franco Angeli.

Beau Lotto: Percezioni – come il cervello costruisce il mondo, Torino 2017

Bruce Hanington a.o., Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions , Beverly 2012

Sicklinger A. (2020) Design e Corpo umano, Maggioli Editore

Teaching methods

The Lab will involve lectures, individual group reviews, collective presentations, tutorials, and guest lectures.

Assessment methods

Verification of learning will take place both weekly through exercises and revisions, and through the final examination test, which will involve the groups presenting their project through required papers and responding to the brief that will be launched.

Office hours

See the website of Mario Fedriga

See the website of Sabina Betti

See the website of Ludovica Rosato