Academic Year 2021/2022

  • Docente: Zinaida Sianova
  • Credits: 3
  • Language: English
  • Teaching Mode: Traditional lectures

Learning outcomes

The main objective of the course is to orient participants towards entrepreneurship by developing their personal skills and providing them with the conceptual and operational elements necessary to launch a business.

Course contents

26 April, 12pm-15pm

AULA MAGNA (via Angherà 22 – Rimini)

Class 1:

Welcome & Course overview

Introduction to entrepreneurship

  • Class activities


28 April, 12pm-15pm

AULA MAGNA (via Angherà 22 – Rimini)

Class 2:

Business Planning Context

  • Class activities


2 May, 12pm-15pm

ALBERTI 1 (via Quintino Sella 13 – Rimini)

Class 3:


  • Class activities


5 May, 12pm-15pm

AULA MAGNA (via Angherà 22 – Rimini)

Class 4:

Creativity and Opportunity

  • Class activities


9 May, 12pm-15pm

ALBERTI 1 (via Quintino Sella 13 – Rimini)

Class 5:

Marketing and Sales

  • Class activities


12 May, 12pm-15pm

AULA MAGNA (via Angherà 22 – Rimini)

Class 6:

Business Models

  • Class activities


16 May, 12pm-15pm

ALBERTI 4 (via Quintino Sella 13 – Rimini)

Class 7:

Launching Global Ventures

  • Class activities


23 May, 12pm-15pm

ALBERTI 1 (via Quintino Sella 13 – Rimini)

Class 8:

Lean Startup

  • Class activities


Readings (for the course):

Entrepreneurship, 2nd Edition by W. D. Bygrave & A. Zacharakis

Business Model Generation by A. Osterwalder & Y. Pigneur

The Startup Owner’s Manual by S. Blank & B. Dorf

The Four Steps to the Epiphany by S. Blank

Introduction to entrepreneurship by D. F. Kuratko

Suggested Viewing Materials:

Steve Blank: How to build a Startup:


Stanford University ecorner: channel featuring talks by prominent entrepreneurs:


Harvard Innovation Lab: Entrepreneurship 101:


Teaching methods

Cases, readings, group work, videos, discussions, interactive exercises, quizzes

Assessment methods

The final individual exam will consist of 3 types of questions:

  1. Multiple choice
  2. True/False
  3. The short answer about the concept or case study that we considered in class.

Material for preparation: slides and case studies discussed in class. Students will be given a final grade.

Office hours

See the website of Zinaida Sianova