- Docente: Roberto Romagnoli
- Credits: 5
- Language: Italian
- Teaching Mode: Traditional lectures
- Campus: Rimini
- Corso: Single cycle degree programme (LMCU) in Pharmacy (cod. 8414)
Learning outcomes
At the end of the course the student: - knows how to manage pharmaceutical services in different work contexts; - Is able to monitor spending on pharmaceuticals; - Follows a proper professional ethics; - Possess interpersonal and organizational skills in the management of Pharmacy; - Is able to provide advice on health playing a role of connection between the patient, physician and health care facilities. Art.10, com.5, letter. d
Course contents
Program / Content:
1) The concepts of marketing applied to the distribution channel of
Pharmacies
2) The criteria for market segmentation of Pharmacy: know your
customers through marketing tools
3) Consumer, client, patient: the role of the pharmacy in the sale
and advising on health and wellness
4) The instruments of communication and marketing for the sale of
Pharmacy: merchandising and category management
5) The characteristics of the products in Pharmacy: banal products
and complex products, impulse purchases and rational
purchases
6) The communication from the point of sale pharmacy: rules of
communication application and relationships between subjects
7) The customer service in Pharmacy: pre-sale service, after-sales
service as a means of retention
8) The lay out of the store Pharmacy: exhibition models and paths
of purchase for consumers
9) Cosmetics in Pharmacy: the new approach of customers in
Pharmacy
10) The market for food supplements
11) Special sales method: Promotions in Pharmacy
12) The role of packaging in the products of free sale in
Pharmacy
13) The importance of the price factor in the sale of
Pharmacy
Assessment methods
oral exam
Teaching tools
use of IT tools and slides for the presentation of didatic program
Office hours
See the website of Roberto Romagnoli