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The cultural, social and economic model related to the health and well-being of individuals has been undergoing a profound change from recent past to now.
The passage from the "Patient Pathway" linking its state of well-being to the pathology and therefore to the pharmacological therapy used, to the "Physiological Patient" who is looking for prevention and "well-being" as the OMS has defined it featured specialized distribution models (Pharmacies) and has created a new social consciousness in people who see Pharmacy and Pharmacist today as a global health and wellness consultant.
This state of affairs and this renewed social and cultural model, oblige the Pharmacist and the specialized channels, to continuously train on the innovations that characterize the sector, highlighting the need for the pharmacy in particular, to be increasingly structured as a commercial model, while maintaining Obviously its "ethical institutional role".
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