uropean format for curriculum vitae
Personal informations
First name - Roberto Romagnoli
Address
Via C. Treves 14 - 47900 Rimini - ITALY
Telef. 335.5838016
Fax
E-mail
rromagnoli@mktgconsulting.com
roberto.romagnoli5@unibo.it
Nationality - ITALIAN
Place and date of birth
Rimini, (RN) - c.f. RMG RRT 60 A26 H294M
Working experience
From September 2006
Management consultancy
Marketing and sales area, analysis of markets and competition, positioning of products on the market, definition and launch of new products.
areas of experience
§ pharmaceuticals, parapharmaceuticals, phytotherapies and dermocosmetics - study and production of products, fomulation, study of packaging and communication, pharmaceutical forms, selection of distribution channels, intermediate distribution, medical propaganda and direct sales in pharmacies
§ Jewelery / goldsmithery / silverware - production and distribution
§ fashion, footwear and accessories
§ motorcycle industry - production and distribution
§ table ware - traditional distribution and large distribution
§ fashion - clothing - production and distribution
§ film / photo / optical - distribution
§ services - exhibition centers - internationalization of events
§ staff training and organization activities
• professional experience - Dates (from - to)
May 2003 / June 2006
Titanpharma S.a. -
• Type of business or sector
pharmaceutical sector / parapharmaceutical / supplements / dermo cosmetics
• Kind of employment
Sole Director with Marketing and Development functions
• Main tasks and responsibilities
Organization of propaganda and distribution activities on lines of food products and brand cosmetics. Direct network information management throughout the territory.
Market and competition analysis (Italy / Abroad). Feasibility analysis for the introduction and positioning of products. Budgeting, reporting and management control. Definition of the marketing plan.
Marketing activities linked to products (packaging-communication-distribution).
January 2000 / March 2003
S.M.A. S.A. (Advanced Medical Services) -
pharmaceutical sector / parapharmaceutical / integrators / dermo cosmetics Director of Marketing and Development / Marketing and Development Manager Research and development in the field of parafamaceutical products. Organization and management of sales (agents, wholesalers and distributors in Italy / Abroad). Market analysis and Italian / foreign competition.
Definition of strategies related to the introduction of new products or product lines on the market (packaging - communication - distribution).
May 1996 / December 1999
Bimota S.p.A. - Via Giaccaglia, 38 - 47900 Rimini (Italy) Certif. ISO 9001
Production and marketing of sports motorcycles
Director of Marketing and Sales / Sales and Marketing Manager
Organization and management of sales (distributors network on foreign markets, sales points in Italy). Market analysis, competition analysis, product positioning.
Strategic marketing, activities for the development and consolidation of sales. Budgeting, financial plans and reporting.
International contracts and export procedures. Relations with the specialized press. Exhibitions Italy / Abroad. (last turnover 25 Bn.).
September 1994 / April 1996
Fa.de S.a. -
Production and marketing of consumer goods - porcelain, crystal and tableware
Head of Operational Marketing / Sales and Marketing
Organization and analysis of sales (distribution channels, composition of turnover by product mix and customer mix, promotions, budget) Market analysis (analysis of competition, product positioning, market indices).
Business portfolio redevelopment activities for the consolidation and development of sales channels, sales incentive actions and strategies related to market segmentation. Launch of new product lines. Trade Marketing Activities. Licensing agreement on commercial brands.
Relations with the specialized press. Management of foreign markets (England, Eastern countries, France, Germany). Exhibitions in Italy / abroad. (last turnover 39 billion.).
March 1990 / August 1994
Karl August Mohr & Sohn - Idar-Oberstain (Germany)
Production and distribution of precious and precious stones
Director of Marketing and Sales - Sales and Marketing Manager
Organization and control of sales (selection of agents, technical training, organization of the areas). Exhibitions in Italy / abroad.
Strategic marketing activities (market analysis, competition analysis, product positioning, sales support actions, advertising planning, promotions). Budgeting, reporting and management control. (last turnover 6 billion)
November 1986 / February 1990
Novalia Selection of stones S.r.l. -
Production and distribution of semi precious and precious stones and finished product (goldsmithery)
North-Italy area manager - industrial customers and p. v. traditional
Organization and control of sales. Coordination of agents, analysis of competition, analysis of distribution channels (traditional retail - wholesale). Italian / foreign trade fairs. (last turnover 4.5 billion)
teachings experiences
q University of Bologna - Teacher of the course "acquisition managerial and relationship skills" - Communication and Marketing for the pharmacy- Rimini office - 2008/2009 -2017/2018
q University of Bologna - Professor of the "development and ethics of the pharmaceutical market" course - Rimini - 2007/2008
q University of Bologna - First Level Master in Pharmaceutical Management - Pharmaceutical Marketing Course - 2006 -
- 2013-2014 _ 1st level Masters University of Bologna - Food supplements and phytotherapics - Mareketing and communication area
- 2015-2016 _ 1st level Masters University of Bologna - Food supplements and phytotherapics - Mareketing and communication area
- 2016-2017 _ 1st level Masters University of Bologna - Food supplements and phytotherapics - Mareketing and communication area
q University of Bologna - Rimini office - Project Management professor - contract professor - 2004/2005 - 2005/2006
q University of Bologna - Rimini office - Faculty of Economics and Commerce - specialist marketing area - 2004.
main consulting projects
Rimini Fair - internationalization project of events (2004)
Benelli S.p.A. - development and organization of foreign markets (2004)
Education and Training
q 1979
Diploma of IT expert at I.T.I. "Montani" of Fermo -
1986
Degree in Economics and Business - Business Administration - University of Bologna
• Institute of Education or Training
q 1995
Specialization course in "Sales management" - SDA Bocconi - School of Business Management - Bocconi University, Milan
q 2002
- Master "Supernova" - training area A.P.I. Rimini - marketing and business organization - marketing - communication - from the marketing plan to the financial plan - strategic marketing and operational marketing
2017 - Bachelor's Degree in Sociology - University of Urbino
Personal skills and competences
Marketing and sales
creation and launch of new products on the market-
Organization and management of distribution; Importers, Distributors, traditional sales points, on Foreign Markets and on the Italian Market.
Internal marketing, staff organization, analysis of information flows and optimization of resources
requalification of company brands, repositioning of products and consolidation and development strategies (Marketing Plan). Internationalization procedures of the company
First language
Italian
other languages
English
• Reading ability
[level: excellent]
• Writing skills
level: excellent]
• Oral expression skills
level: excellent]
Relational skills and competences
analysis of the organization and management of human resources both in internal marketing procedures and in the organization of internal and external networks or sales structures. Market analysis, identification and segmentation of user targets.
use of computers - specific and customized software, use of the internet and other IT tools.
PUBLICATIONS
- F.B.T. magazine - monthly publication for the pharmacies channel: 2007/2008/2009/2010/2011
- PUNTO F - publication of specialized articles for marketing and communication - 2016
- nov. 2008 - author of the book "marketing in pharmacy" - the marketing tools for distribution on the pharmacy channel
- dec. 2010 - author of the book "the market of supplements" - analysis of the integrator market from a legislative, commercial and communication point of view
