B2811 - Managerial Decision Making

Learning outcomes

This course aims to provide students with an understanding of management based on how people make decisions. Students will gain a basic understanding of how people make decisions and the decision-making processes that result in the behaviors of firms. By the end of the course, the student will develop a critical understanding of the role that management plays in fostering the achievement of organizational goals. At the end of this course, students should be able to: 1. Acquire knowledge of key principles of management and be able to apply this knowledge to the practice critically 2. Understand and apply a selected management topic to a real organizational setting 3. Understand how customers and their characteristics may affect the design of products and brand-related strategies 4. Understand how to guide consumers’ decision-making processes

Course contents

Cognitivism, habit, reinforcement; decision processes, heuristics and decision biases.

Teaching methods

Frontal teaching.

Assessment methods

Written exam.

The exam is based on the program of the academic year during which it takes place, regardless of the year one attended classes.

Evaluation:

18-23: sufficient preparation and analytical skills but related to a limited number of topics covered in the course.
24-26: technically adequate preparation but with some limits with respect to the topics covered, good analytical skills, even if not particularly articulated, expressed in correct language;
27-29: excellent knowledge of a large number of topics covered in the course, good analytical and critical skills, mastery of specific terminology;
30-30L: excellent and exhaustive knowledge of the topics addressed in the course, ability of critical analysis and connection, mastery of specific terminology.

Teaching tools

Slides

Office hours

See the website of Daniele Scarpi de Claricini

See the website of Raffaele Corrado